COMeta · on Coursera
Meta Social Media Marketing Professional Certificate
Beginner English Professional CertificateFREE
What you'll learn
Establish a brand presence on social media
Create content that builds an audience
Run ad campaigns in Meta Ads Manager
Target audiences and set campaign objectives
Measure and optimise campaign performance
Build a portfolio with a capstone project
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
Compare alternatives for Meta Social Media Marketing Professional Certificate
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Instructor
M
Meta
Coursera instructor
— learners— courses — instructor rating
Created by Meta (Facebook and Instagram's parent company) as an official social-media marketing learning path. The program is hands-on and tool-focused, taught around Meta's own advertising platform.
Requirements
- No prior experience required
Who this course is for
- Aspiring social media marketers
- Founders running their own social ads
- Career changers entering marketing
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
For starting from zero, yes — it teaches practical Ads Manager skills, includes a portfolio capstone, and offers a job board. Just don't expect the certificate alone to get you hired; you'll still need a portfolio and a real job search.
It covers Facebook and Instagram deeply but gives other platforms only surface-level treatment, and it doesn't cover SEO — which many social-media job postings now expect.
No — it's built for complete beginners and teaches social-media marketing and ads from the ground up.
Around five months at a few hours a week. You can audit free; the certificate runs on a Coursera subscription (around $49/month).
It builds real, demonstrable skills and a portfolio, and graduates get a job board with employer connections — but landing a role still takes networking and a smart job search.