Meta Social Media Marketing Professional Certificate
Beginner English Professional CertificateFREE
Our recommendation
One of the better entry-level marketing credentials for starting from zero. Built by Meta, it teaches practical social-media marketing — establishing a presence, creating content, and running and optimising campaigns in Meta Ads Manager — and finishes with a portfolio-worthy capstone. Strong for people wanting a first, credible step into social-media marketing.
Good for: Starting a social-media marketing career from scratch, with a portfolio.
Less suitable if: You already run paid social or want advanced strategy.
Skills you'll gain
Social media marketingMeta Ads ManagerContent creationCampaign optimisationAdvertisingMarketing analytics
Is this course right for you?
A good fit if you…
You are starting in social-media marketing
You want hands-on ad-campaign practice
You want a portfolio piece and a credible brand
Consider something else if you…
You already run paid social
You want advanced marketing strategy
You want a university credential
Requirements: None.
Realistic time: A few months at a few hours per week.
About this course
The Meta Social Media Marketing Professional Certificate is one of the better entry-level marketing credentials for getting started from zero. Built by Meta, it teaches practical social-media marketing — establishing a presence, creating content, and running and optimising ad campaigns in Meta Ads Manager — and finishes with a portfolio-worthy capstone.
What you'll learn
Establish a brand presence on social media
Create content that builds an audience
Run ad campaigns in Meta Ads Manager
Target audiences and set campaign objectives
Measure and optimise campaign performance
Build a portfolio with a capstone project
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
This is a company-built Professional Certificate, so it runs on a Coursera subscription of about $49/month (billed until you finish) and is not included in Coursera Plus. Financial aid is available, and you can audit individual courses free without the certificate.
Comparison · LBS
Compare alternatives for Meta Social Media Marketing Professional Certificate
Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
COCoursera
Meta Social Media Marketing Professional Certificate
A credible entry-level credential carrying Meta's brand, and it includes a path toward the Meta Certified Digital Marketing Associate exam. The capstone gives you portfolio work employers can see.
Instructor
M
Meta
Coursera instructor
Created by Meta (Facebook and Instagram's parent company) as an official social-media marketing learning path. The program is hands-on and tool-focused, taught around Meta's own advertising platform.