Meta Social Media Marketing Professional Certificate

It teaches the practical work — establishing a presence, creating content, and running and optimising campaigns in Meta Ads Manager — and ends with a capstone that leaves you portfolio material an employer can actually look at, which matters a lot when you have no experience yet. It's aimed squarely at beginners, so if you already run paid social or want advanced strategy, you're past it.

Like other company certificates it's billed through Coursera at about $49/month until you finish — outside Coursera Plus, with financial aid available — and it opens a path toward the Meta Certified Digital Marketing Associate exam. One caveat: Ads Manager changes often, so the on-screen steps may not match today's interface exactly, though the campaign principles underneath still hold (as of 2026).

The Meta Social Media Marketing Professional Certificate is one of the better entry-level marketing credentials for getting started from zero. Built by Meta, it teaches practical social-media marketing — establishing a presence, creating content, and running and optimising ad campaigns in Meta Ads Manager — and finishes with a portfolio-worthy capstone.