Google Digital Marketing & E-commerce Certificate
Beginner 190 hours English Professional CertificateFREE
Editor's Pick
The only Google-built marketing program with hands-on Google Ads and Analytics labs. Includes a free Google Ads exam voucher.
What you'll learn
Build a digital marketing strategy from scratch
Run Google Ads search, display and YouTube campaigns
Use Google Analytics 4 to measure performance
Build email marketing campaigns with HubSpot
Manage organic and paid social media
Optimize ecommerce funnels and listings
Use customer feedback to iterate campaigns
Prepare for entry-level marketing roles
This course includes
190h
On-demand video
200+
Templates
30+
Hands-on labs
Yes
Certificate + badge
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Syllabus· 7 courses · 15+ lessons
- Marketing funnels and customer journeys
- Setting goals and KPIs
- SEO fundamentals
- Content marketing and social
- Social media strategy
- Running paid social campaigns
- Email lists and segmentation
- HubSpot hands-on
- A/B testing subject lines
- Google Analytics 4 hands-on
- Reporting dashboards
- Shopify hands-on
- Product listings and SEO
- Customer service and retention
- Capstone portfolio project
Instructor
G
Google Career Certificates
Google Marketing curriculum team
12M learners24 courses 4.8 instructor rating
Built by Google marketers who run actual Google Ads, Analytics and YouTube campaigns. Lead instructors include Sarah Liberty and Daniel Sherrets. Launched in 2022 as part of Google's career-certificates push.
Requirements
- No prior marketing experience required
- High school education
- A computer with internet access
- 10 hours/week for about 6 months
Who this course is for
- Career switchers entering marketing
- Small-business owners running their own ads
- Marketing assistants moving into specialist roles
- Job seekers targeting Google's employer consortium
About this provider
C
Coursera
University-backed online learning platform · 142M learners · 7,000+ courses
4.6 trust score·Refund within 14 days
Frequently asked questions
Skillshop is product-specific (Google Ads exam prep). This Coursera cert is broader — strategy, email, social, e-commerce. Take this for career switch; take Skillshop for the Google Ads certification itself.
Yes for entry-level marketing assistant and coordinator roles. Google's employer consortium (Walmart, Best Buy, Verizon) considers it. Senior roles will still expect a portfolio of real campaigns.
You get a voucher for the Google Ads Search certification (taken on Skillshop) and free Google Ads campaign credit during the course.
It was updated for GA4 (Google Analytics 4) in 2024 and reflects current ads, but TikTok and AI-marketing topics are light. Supplement with provider-specific YouTube content.
Audit it on Coursera + take Google's free Skillshop courses (Ads, Analytics, YouTube) — combined they cover ~90% of this cert for free.