COGoogle · on Coursera
Google Digital Marketing & E-commerce Certificate
Beginner 190 hours English Professional CertificateFREE
Our recommendation
Google's paid, career-focused digital marketing certificate, and the deeper counterpart to the free Digital Garage course. Across seven courses it covers SEO, SEM, email, analytics and e-commerce, with hands-on tools and a job-focused structure. Broad and beginner-friendly; the portfolio and practice matter most.
Skills you'll gain
Digital marketingSEOSearch advertisingEmail marketingAnalyticsE-commerceSocial media
Is this course right for you?
A good fit if you…
You have no marketing background
You want a career-focused programme
You prefer a guided six-month path
Consider something else if you…
You want a quick free overview
You already work in marketing
You want one specialist channel
About this course
The Google Digital Marketing & E-commerce Certificate is a seven-course program (~150–190 hours) built to take complete beginners to job-ready for entry-level marketing roles. You can audit it free; the certificate runs on Coursera's ~$49/month plan, so most people pay around $195 total.
What you'll learn
Plan and run SEO and paid-search campaigns
Build email-marketing campaigns
Manage social-media marketing
Measure performance with analytics
Set up and run an e-commerce store
Build a marketing portfolio with real projects
This course includes
190h
On-demand video
Yes
Certificate
English
Language
What it costs
Free to audit on Coursera; the certificate needs a subscription, around $49 a month, with financial aid available.
Comparison · LBS
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- FreeCompletely free · Certified by Google & IAB Europe
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- 40 hrs
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LLLinkedIn Learning4.7(2,100)
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- Price
- PaidIncluded with LinkedIn Learning subscription
- Duration
- 3 hrs
- Level
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Is the certificate recognised?
The certificate is issued through Coursera with Google, with a 150-plus employer network. It is an entry-level credential; a portfolio and practice are what get you hired.
Last updated
Instructor
G
Google
Coursera instructor
Created by Google as part of its Career Certificates program and taught by Google marketers, built around the skills Google says entry-level marketing roles need.
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
Frequently asked questions
Digital Garage is a free, broad introduction. This certificate is longer, paid, and career-focused, with hands-on tools and a job structure.
Yes as a structured route into digital marketing for beginners, if you finish it and build a portfolio.
You can audit it free on Coursera; the certificate needs a subscription, with financial aid available.
It is a recognised first step, and Google connects graduates with 150-plus employers, but your portfolio and practice matter most.
About 190 hours — six months at 10 hours a week.
Hands-on practice across SEO, search and display ads, email, analytics and e-commerce platforms.