A free, beginner-friendly tour of digital marketing from Google, covering SEO, content, social, analytics and more across 26 short modules. It is broad rather than deep, and the certificate is accredited by the IAB and the Open University, which gives it more weight than most free certificates.
Good for: Beginners who want a broad, free grounding in digital marketing with a recognised certificate.
Less suitable if: You want deep, hands-on training in one channel like paid ads or SEO.
Skills you'll gain
Digital marketingSEOContent marketingSocial mediaAnalyticsEmail marketingSearch advertising
Is this course right for you?
A good fit if you…
You are new to digital marketing
You want a recognised free certificate
You want breadth across channels
Consider something else if you…
You want deep, specialist training in one area
You already work in marketing
You want hands-on campaign practice
Requirements: None.
Realistic time: About 40 hours; a few weeks part-time.
About this course
Digital Garage is Google's free digital skills training initiative, and its Fundamentals of Digital Marketing course is its flagship offering — 26 modules covering everything from search and social media marketing to analytics, email marketing, and online business strategy. It's accredited by The Open University and certified by IAB Europe, giving the completion certificate more external validation than most free marketing courses.
What you'll learn
Build a foundational digital marketing strategy
Understand SEO and SEM fundamentals
Use social media and content marketing effectively
Read and act on web analytics data
Understand email marketing and online business growth fundamentals
This course includes
40h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Completely free, including the certificate. It now sits on Google's Skillshop platform.
Comparison · LBS
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GOGoogle4.7(51,000)
Digital Garage: Fundamentals of Digital Marketing
Price
Free
Completely free · Certified by Google & IAB Europe
The certificate is accredited by the Interactive Advertising Bureau (IAB) Europe and the Open University, which makes it better recognised than most free certificates. It is still an entry-level credential — useful for a first marketing role, alongside practical work.
Instructor
GD
Google Digital Garage Team
Google instructor
2M+ learners26 courses4.7 instructor rating
Produced by Google's Digital Garage team in partnership with The Open University, with content reviewed and certified by IAB Europe.
About this provider
GO
Google
Free, self-paced courses and certificates from Google — Career Certificates, Digital Garage, and Machine Learning Crash Course.
Yes. It is free and available on Google's Skillshop platform in 2026, and remains IAB-accredited.
It is accredited by the IAB and the Open University, which helps, but it is an entry-level credential. Use it alongside practical experience for a first marketing role.
Yes, including the certificate. There is no paid tier.
About 40 hours across 26 short modules; a few weeks part-time.
This is a free, broad introduction. The Google Digital Marketing and E-commerce certificate on Coursera is a longer, paid, career-focused programme.