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Adobe · on Coursera

Digital Marketing

Beginner English Professional CertificateFREE

What you'll learn

Understand the main digital-marketing channels
See how content supports marketing goals
Use data to guide marketing decisions
Plan a basic digital-marketing approach
Recognise how marketing tools fit together
Speak the language of modern marketing

This course includes

Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

A
Adobe
Coursera instructor
learners courses instructor rating

Created by Adobe as part of its marketing learning path. The perspective is practitioner- and tools-oriented, reflecting Adobe's role in the marketing-technology ecosystem.

Requirements

  • No prior experience required

Who this course is for

  • Beginners entering digital marketing
  • Professionals wanting a structured overview
  • Founders handling their own marketing

About this provider

CO
Coursera
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Frequently asked questions

You can audit the full course free on Coursera. A certificate is available with a subscription.
No — it's a beginner course and assumes no marketing background.
It reflects a tools-and-execution mindset, but the core concepts — channels, content, data — apply to digital marketing generally, not just Adobe products.
Both are solid beginner overviews. Google's is a longer career-focused certificate; this Adobe course is a more compact introduction. Pick by how much time you want to invest.
People new to digital marketing or professionals who want a clear, structured overview before going deeper.
Free
to audit
View on Coursera