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Meta · on Coursera

Meta Marketing Analytics Professional Certificate

4.6(9,000) on Coursera·170K enrolled
Beginner 240 hours English Professional Certificate
Our recommendation
Meta's marketing analytics certificate, teaching the data side of marketing — statistics, A/B testing, Python and measuring campaign performance. It is broad and job-focused, aimed at people who want to become data-driven marketers. A substantial programme that connects graduates with Meta's employer job board.

Good for: Beginners who want to become data-driven, analytical marketers.

Less suitable if: You want creative or brand marketing, or you already work in marketing analytics.

Skills you'll gain

Marketing analyticsStatisticsA/B testingPythonFacebook AdsData analysis

Is this course right for you?

A good fit if you…

You want the analytics side of marketing
You are comfortable with some numbers
You prefer a guided path

Consider something else if you…

You want creative or brand marketing
You already work in analytics
You want a short course

Requirements: None, though comfort with numbers helps.

Realistic time: About 240 hours; five to seven months part-time.

About this course

Meta's Marketing Analytics Professional Certificate teaches the data skills marketers need to measure and optimize campaigns: descriptive statistics and probability, Python for marketing data analysis (pandas, matplotlib), A/B testing methodology and interpretation, Facebook/Instagram Ads Manager analytics, and media mix modeling fundamentals. It bridges marketing expertise with analytical rigor.

What you'll learn

Apply descriptive statistics and probability to marketing data
Use Python (pandas, matplotlib) for marketing data analysis
Design and interpret A/B tests for campaign decisions
Analyze Meta Ads performance data in Ads Manager
Build media mix models to understand cross-channel attribution

This course includes

240h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language

What it costs

You can view much of the material via audit; the certificate runs on a Coursera subscription of about $49 a month, with financial aid available.

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Is the certificate recognised?

Issued through Coursera with Meta, and graduates get access to Meta's job board of 200-plus employers. The portfolio you build matters most.

Instructor

MT
Meta Teaching Staff
Coursera instructor
170K+ learners5 courses4.6 instructor rating

Developed by Meta's data science and marketing analytics teams, combining platform-specific Ads expertise with transferable data skills.

About this provider

CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
Visit Coursera →

Frequently asked questions

Yes for becoming a data-driven marketer, if you finish it and build a portfolio. It covers statistics, A/B testing and Python.
Yes. Python is part of it, alongside statistics and analytics — so expect some technical content.
It is a recognised first step, and Meta connects graduates with a 200-plus employer job board, but your portfolio and interview matter most.
You can view much of the material via audit; the certificate needs a subscription, with financial aid available.
About 240 hours — five to seven months part-time.
Paid
Subscription-based, free to audit
Enroll now