An IE Business School course on Coursera about making the whole of your marketing add up to more than its parts. It covers how advertising, public relations, digital channels and other tools work together as one coherent message. A strategic, planning-level course rather than a hands-on channel tutorial — good for people coordinating marketing across channels.
Good for: Coordinating marketing channels into one coherent strategy.
Less suitable if: You want deep skills in one specific channel.
Realistic time: Around 12–15 hours over a few weeks.
About this course
Integrated Marketing Communications is about making the whole of your marketing add up to more than its parts. From IE Business School, it covers how advertising, public relations, digital channels, and promotion can be coordinated around a single, consistent message rather than pulling in different directions.
What you'll learn
Understand the integrated marketing communications model
Coordinate advertising, PR, and digital around one message
Build a consistent brand voice across channels
Plan a multi-channel campaign
Match channels to audiences and objectives
Measure communication effectiveness
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.
Comparison · LBS
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A IE Business School certificate on Coursera is a credible learning record. It is a course certificate rather than a professional qualification or degree.
Last updated
Instructor
IB
IE Business School
Coursera instructor
Offered by IE Business School, consistently ranked among the world's top schools for marketing. The course takes a strategic, channel-spanning view rather than focusing on any single tactic.