Successful Negotiation: Essential Strategies and Skills
4.8(31,000) on Coursera·1.4M enrolled
Beginner 17 hours English University Certificate
Our recommendation
A practical, widely praised introduction to negotiation from the University of Michigan. It walks through preparing, negotiating and closing a deal, with a memorable end-of-course exercise. Short, useful and applicable at work and in everyday life.
Good for: Anyone who wants a practical, structured introduction to negotiation.
Less suitable if: You are an experienced negotiator, or you want an advanced, sector-specific course.
Skills you'll gain
NegotiationPreparation and planningPersuasionConflict resolutionDeal-makingCommunication
Is this course right for you?
A good fit if you…
You want practical negotiation skills for work or life
You like a clear, structured approach
You have a spare few weeks
Consider something else if you…
You already negotiate professionally
You want advanced or specialist tactics
You want a very short summary rather than a course
Requirements: None.
Realistic time: About 17 hours; two to three weeks part-time.
About this course
Successful Negotiation is one of Coursera's most-enrolled courses across any subject, with over 1.4 million learners — a signal that negotiation skill is broadly wanted but poorly taught in most professional settings. George Siedel teaches a four-stage negotiation framework: prepare (interests, BATNA, opening position), negotiate (tactics, psychology, common mistakes), close (creating and signing agreements), and perform (the aftermath of a deal). He grounds it in both business cases and the underlying behavioral research rather than treating it as a list of tricks.
What you'll learn
Prepare for a negotiation by identifying interests, BATNA, and opening position
Apply key negotiation tactics and recognize common manipulation techniques
Understand the psychological biases that affect negotiation outcomes
Close agreements effectively and understand basic contract principles
Apply the four-stage framework to salary, vendor, and internal negotiations
This course includes
17h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Runs on Coursera; a free audit of the videos is usually available, and the certificate needs a subscription with financial aid available.
Comparison · LBS
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COCoursera4.8(31,000)
Successful Negotiation: Essential Strategies and Skills
The certificate is issued through Coursera with the University of Michigan. It is a professional-skills credential; the value is the technique you can apply straight away.
Instructor
GS
George Siedel
Coursera instructor
1.4M+ learners6 courses4.8 instructor rating
Taught by George Siedel, Williamson Family Professor of Business Administration and Thurnau Professor at the University of Michigan Ross School of Business. Siedel is the author of 'Negotiating for Success' and a recognized authority on business law and negotiation.