CONorthwestern University · on Coursera
Content, Advertising & Social IMC
Beginner English Professional CertificateFREE
What you'll learn
Combine content, advertising, and social into one plan
Coordinate channels around campaign objectives
Build content that supports paid and organic reach
Apply integrated marketing communications to social
Plan campaigns across the social ecosystem
Measure integrated campaign performance
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
RH
Randy Hlavac
Coursera instructor
— learners— courses — instructor rating
Randy Hlavac teaches social-media marketing at Northwestern University and is a practitioner who works with companies on social selling and analytics. His Northwestern specialization is a well-known route into social marketing.
Requirements
- No prior experience required
Who this course is for
- Social and content marketers
- Founders running their own social campaigns
- Marketers in the Northwestern social specialization
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
You can audit the full course free on Coursera. A certificate is available with a subscription.
No — it's an introductory course with no prerequisites.
Yes — it's part of Northwestern's Social Media Marketing Specialization, so it fits into a broader learning path if you want to continue.
Integrated marketing communications applied to social — coordinating content, advertising, and social channels around shared campaign goals rather than running them separately.
Marketers and founders who want their content and social advertising to work together as coherent campaigns.