Copywriting Secrets — How to Write Copy That Sells
4.5(11,000) on Udemy·130K enrolled
Beginner 12 hours English Course Certificate
Our recommendation
A practical Udemy course on copywriting — writing persuasive copy that sells, from headlines and sales pages to emails and ads. It is hands-on and beginner-friendly, a useful skill for marketers, freelancers and business owners. Copywriting is a genuinely transferable, in-demand skill.
Good for: Marketers, freelancers and business owners who want to write persuasive copy.
Less suitable if: You are already a professional copywriter, or you want literary or academic writing.
Realistic time: About 12 hours; a couple of weeks part-time.
About this course
Copywriting is the most commercially valuable writing skill in marketing — the ability to write words that move people to act. This course covers the fundamentals of persuasive copywriting: the psychology of buying decisions, headline formulas that attract attention, the FAB (Features-Advantages-Benefits) framework, storytelling for sales, AIDA structure, objection handling in copy, and templates for the most common copy formats: landing pages, email sequences, Facebook ads, and sales pages.
What you'll learn
Apply the psychology of buying decisions to structure persuasive copy
Write attention-capturing headlines using proven formulas
Structure long-form sales pages with AIDA and FAB frameworks
Write email sequences that nurture and convert leads
Create Facebook ad copy that stops the scroll and drives clicks
This course includes
12h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
A paid Udemy course, usually on sale for around $12 to $20. Lifetime access and a refund window.
Comparison · LBS
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UDUdemy4.5(11,000)
Copywriting Secrets — How to Write Copy That Sells
Udemy completion certificate — not accredited; the skill is the value.
Instructor
JE
Jim Edwards
Udemy instructor
130K+ learners5 courses4.5 instructor rating
Jim Edwards is a copywriting practitioner and author of the book 'Copywriting Secrets,' with over 25 years of experience writing direct-response marketing copy.
About this provider
UD
Udemy
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