Learn by Source
Udemy

Copywriting Secrets — How to Write Copy That Sells

4.5(11,000) on Udemy·130K enrolled
Beginner 12 hours English Course Certificate
SkillsCopywritingPersuasionSales copyHeadlinesEmail marketingContent writing

Is this course right for you?

Our take
A hands-on Udemy course in writing copy that sells — headlines, sales pages, emails and ads — pitched at marketers, freelancers and business owners rather than professional writers.

Good for: Marketers, freelancers and business owners who want to write persuasive copy.

Skip if: You are already a professional copywriter, or you want literary or academic writing.

Copywriting is one of the more genuinely transferable skills you can pick up: it pays off across any business you touch, which is what makes a beginner course like this worth the $12 to $20 it usually costs on sale. If you already write copy for a living, or you're after literary or academic writing, it's not for you. Persuasion fundamentals don't really date (as of 2026).

Comparison · LBS

Compare alternatives for Copywriting Secrets — How to Write Copy That Sells

Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
Udemy4.5(11,000)
Copywriting Secrets — How to Write Copy That Sells
Price
Paid
Paid, frequently discounted
Duration
12 hrs
Level
Beginner
Certificate
Course Certificate
LinkedIn Learning4.8(11,038)
Negotiation Foundations
Price
Paid
LinkedIn Learning subscription
Duration
1.1 hrs
Level
Beginner
Certificate
Course Certificate
View course →
LinkedIn Learning4.7
Job Interviewing: Strategies for Success
Price
Paid
Included with LinkedIn Learning subscription
Duration
1 hrs
Level
Beginner
Certificate
Course Certificate
View course →
LinkedIn Learning4.8
Active Listening
Price
Paid
Included with LinkedIn Learning subscription
Duration
1 hrs
Level
Beginner
Certificate
Course Certificate
View course →
Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.

About this course

Copywriting is the most commercially valuable writing skill in marketing — the ability to write words that move people to act. This course covers the fundamentals of persuasive copywriting: the psychology of buying decisions, headline formulas that attract attention, the FAB (Features-Advantages-Benefits) framework, storytelling for sales, AIDA structure, objection handling in copy, and templates for the most common copy formats: landing pages, email sequences, Facebook ads, and sales pages.

Browse all Marketing courses Browse all Udemy courses

Instructor

JE
Jim Edwards
Udemy instructor
130K+ learners5 courses4.5 instructor rating

Jim Edwards is a copywriting practitioner and author of the book 'Copywriting Secrets,' with over 25 years of experience writing direct-response marketing copy.

Frequently asked questions

It's the right question to ask in 2026. AI has commoditised generic, first-draft copy, which has squeezed low-end work. What still holds value is judgment — knowing your audience, positioning, and why a message persuades — and, increasingly, directing AI to produce that well. Learn copywriting as a thinking skill rather than 'typing sales pages by hand' and it stays useful; treat it as easy money and you'll be disappointed.

A course gives you the frameworks — headlines, structure, persuasion psychology — which shortens the fumbling stage. But copywriting improves mainly by writing, testing and getting feedback on real copy, so pair this with actual practice (your own project, volunteer work, small clients) rather than expecting the videos alone to make you good.

Edwards is a long-time direct-response copywriter and the author of the 'Copywriting Secrets' book, and the course draws heavily on that material. If you've read the book, expect overlap; if you haven't, the video format with worked examples is a reasonable way to absorb it.

Effectively, yes — clients hire on evidence, not certificates. The practical path is to write sample pieces (or real ones for small or volunteer projects) and build a small portfolio; this course gives you the technique to fill it, but the samples are what win work.
Paid
Paid, frequently discounted
Enroll now