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Copywriting Secrets — How to Write Copy That Sells

4.5(11,000)·130K enrolled
Beginner 12 hours English Completion Certificate Certificate

About this course

Copywriting is the most commercially valuable writing skill in marketing — the ability to write words that move people to act. This course covers the fundamentals of persuasive copywriting: the psychology of buying decisions, headline formulas that attract attention, the FAB (Features-Advantages-Benefits) framework, storytelling for sales, AIDA structure, objection handling in copy, and templates for the most common copy formats: landing pages, email sequences, Facebook ads, and sales pages.

Jim Edwards is the author of 'Copywriting Secrets' and has written copy for over 20 years — the course transfers his practitioner knowledge into reusable templates and frameworks rather than principles alone. For marketers, freelancers, and entrepreneurs who write their own marketing copy, copywriting competency is the highest-ROI writing skill they can develop.

What you'll learn

Apply the psychology of buying decisions to structure persuasive copy
Write attention-capturing headlines using proven formulas
Structure long-form sales pages with AIDA and FAB frameworks
Write email sequences that nurture and convert leads
Create Facebook ad copy that stops the scroll and drives clicks

This course includes

12h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.

Instructor

JE
Jim Edwards
Udemy instructor
130K+ learners5 courses4.5 instructor rating

Jim Edwards is a copywriting practitioner and author of the book 'Copywriting Secrets,' with over 25 years of experience writing direct-response marketing copy.

Requirements

  • No prior writing or marketing experience required

Who this course is for

  • Entrepreneurs and solopreneurs who write their own marketing copy
  • Digital marketers who want to improve conversion rates across their funnels
  • Freelance writers who want to move into higher-value copywriting work

About this provider

UD
Udemy
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Frequently asked questions

Persuasive writing applies broadly — to pitches, proposals, job applications, and negotiation. But the course is specifically focused on marketing and sales contexts.
The original content predates current AI tools; check for updated modules or supplement with a specific AI writing course.
Paid
One-time purchase, sales ~$15
Enroll now