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HubSpot · on HubSpot Academy

Inbound Marketing Certification

4.6(10,000) on HubSpot Academy·400K enrolled
Beginner 5 hours English Course CertificateFREE
SkillsInbound marketingContent marketingSEOLead nurturingBuyer journeyMarketing funnels

Is this course right for you?

Our take
A short, free, recognised grounding in inbound marketing. The badge carries weight, especially at companies that run on HubSpot.

Good for: marketers who want a free, recognised grounding in inbound marketing.

Skip if: you want deep, specialist marketing training, or you already know inbound well.

It covers the inbound methodology end to end — attracting strangers with content and SEO, converting visitors, nurturing leads with email and automation, and turning customers into promoters. It is self-paced and practical.

It is foundational and HubSpot-flavoured, so it does not go deep into any one channel and leans on HubSpot's own framing rather than tool-agnostic strategy; if you already know inbound or want specialist depth, look elsewhere. HubSpot keeps it updated.

Comparison · LBS

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About this course

HubSpot's free Inbound Marketing Certification covers the complete inbound methodology: attracting strangers with content and SEO, converting visitors with landing pages and CTAs, engaging leads with email and automation, and delighting customers to turn them into promoters.

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Instructor

I
Instructor
HubSpot Academy instructor

Developed by HubSpot Academy, HubSpot's education arm that has trained millions of marketers on inbound methodology and HubSpot platform skills.

Frequently asked questions

Yes, completely — both the course and the certification exam are free.

You take short video and text lessons, then pass an exam to earn the certificate and badge.

Two years, after which you retake the exam to stay certified.

Yes. It is free, industry-recognised, and the badge is a credible addition to a marketing CV or LinkedIn profile.

Yes, a digital badge you can display on LinkedIn and your CV.
Free
to audit
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