HAHubSpot · on HubSpot Academy
Inbound Marketing Certification
Beginner 5 hours English Course CertificateFREE
Our recommendation
HubSpot Academy's free Inbound Marketing certification, covering the inbound methodology — attracting, engaging and delighting customers through content, SEO and lead nurturing. It is short, practical and free, and the badge is well recognised in marketing circles.
Skills you'll gain
Inbound marketingContent marketingSEOLead nurturingBuyer journeyMarketing funnels
Is this course right for you?
A good fit if you…
You are new to inbound marketing
You want a free recognised badge
You work in or towards marketing
Consider something else if you…
You want deep specialist training
You already know inbound
You want a paid academic qualification
About this course
HubSpot's free Inbound Marketing Certification covers the complete inbound methodology: attracting strangers with content and SEO, converting visitors with landing pages and CTAs, engaging leads with email and automation, and delighting customers to turn them into promoters.
What you'll learn
Apply the inbound methodology to attract, engage, and delight customers
Create a content strategy aligned with buyer personas and the buyer's journey
Optimize landing pages and calls-to-action for conversion
Build lead nurturing workflows using email automation
Measure and report on inbound marketing performance metrics
This course includes
5h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Completely free from HubSpot Academy — course and certification. There are no fees.
Comparison · LBS
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Is the certificate recognised?
The HubSpot certification is free and industry-recognised, valid for two years, with a badge for your LinkedIn profile. A solid, free marketing credential.
Instructor
I
Instructor
HubSpot Academy instructor
Developed by HubSpot Academy, HubSpot's education arm that has trained millions of marketers on inbound methodology and HubSpot platform skills.
About this provider
HA
HubSpot Academy
HubSpot's free online training and certifications covering inbound marketing, content, email, SEO, sales, and CRM — industry-recognized marketing credentials.
Frequently asked questions
Yes, completely — both the course and the certification exam are free.
You take short video and text lessons, then pass an exam to earn the certificate and badge.
Two years, after which you retake the exam to stay certified.
Yes. It is free, industry-recognised, and the badge is a credible addition to a marketing CV or LinkedIn profile.
Yes, a digital badge you can display on LinkedIn and your CV.