HAHubSpot · on HubSpot Academy
Content Marketing Certification
Beginner 7 hours English Course CertificateFREE
Our recommendation
HubSpot Academy's free Content Marketing certification, covering how to plan, create and promote content that attracts and converts — storytelling, SEO, blogging and content strategy. It is short, practical and free, with a recognised badge for your profile.
Skills you'll gain
Content marketingStorytellingSEOBloggingContent strategyContent promotion
Is this course right for you?
A good fit if you…
You want content-marketing basics
You want a free recognised badge
You work in or towards marketing
Consider something else if you…
You already work in content
You want deep specialist training
You want an academic qualification
About this course
This free HubSpot Academy certification covers content marketing from strategy through measurement: developing a content mission and editorial calendar, writing compelling content for different stages of the buyer's journey, repurposing content across channels, and measuring content performance with analytics.
What you'll learn
Develop a content strategy with clear mission, audience, and differentiation
Create a content calendar aligned with business goals and buyer stages
Write and edit compelling content that drives organic traffic and engagement
Repurpose content across blog, video, social, and email channels efficiently
Measure content marketing ROI with appropriate metrics and attribution
This course includes
7h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Completely free from HubSpot Academy — course and certification. There are no fees.
Comparison · LBS
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Is the certificate recognised?
Free and industry-recognised, valid for two years, with a LinkedIn badge. A credible, free marketing credential.
Instructor
I
Instructor
HubSpot Academy instructor
Developed by HubSpot Academy's content marketing team, drawing on HubSpot's extensive research on content marketing effectiveness.
About this provider
HA
HubSpot Academy
HubSpot's free online training and certifications covering inbound marketing, content, email, SEO, sales, and CRM — industry-recognized marketing credentials.
Frequently asked questions
Yes, completely — both the course and certification are free from HubSpot Academy.
Short lessons followed by an exam to earn the certificate and badge.
Two years, then you retake the exam to renew.
Yes. It is free, recognised, and the badge adds credibility to a marketing profile.
Inbound covers the whole methodology; this one focuses specifically on creating and promoting content. Many people do both.