HAHubSpot · on HubSpot Academy
Content Marketing Certification
Beginner 7 hours English HubSpot Certification CertificateFREE
About this course
This free HubSpot Academy certification covers content marketing from strategy through measurement: developing a content mission and editorial calendar, writing compelling content for different stages of the buyer's journey, repurposing content across channels, and measuring content performance with analytics.
The curriculum emphasizes storytelling and audience-first thinking — grounded in HubSpot's research on what content actually drives traffic, leads, and revenue.
What you'll learn
Develop a content strategy with clear mission, audience, and differentiation
Create a content calendar aligned with business goals and buyer stages
Write and edit compelling content that drives organic traffic and engagement
Repurpose content across blog, video, social, and email channels efficiently
Measure content marketing ROI with appropriate metrics and attribution
This course includes
7h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Instructor
I
Instructor
HubSpot Academy instructor
Developed by HubSpot Academy's content marketing team, drawing on HubSpot's extensive research on content marketing effectiveness.
Requirements
- No prior marketing experience required
Who this course is for
- Content marketers and copywriters who want to formalize their strategy skills
- Marketing managers overseeing content teams
- Business owners who produce their own content marketing
About this provider
HA
HubSpot Academy
HubSpot's free online training and certifications covering inbound marketing, content, email, SEO, sales, and CRM — industry-recognized marketing credentials.
Frequently asked questions
Yes — Inbound Marketing covers the full funnel; Content Marketing goes deep on content creation, strategy, and distribution specifically.
Content SEO is covered as part of content distribution — HubSpot's separate SEO certification goes deeper on technical and keyword strategy.