COGoogle · on Coursera
Foundations of Digital Marketing and E-commerce
Beginner 10 hours English Professional CertificateFREE
About this course
The opening course of the Google Digital Marketing & E-commerce Professional Certificate, covering the foundations of digital marketing and e-commerce roles: core marketing concepts, the marketing funnel, e-commerce business models, and the skills needed for entry-level digital marketing and e-commerce positions.
The honest take: like Google's other Career Certificate intro courses, this trades depth for breadth and accessibility — it's a credible, well-reviewed on-ramp for total beginners rather than a deep tactical marketing course, and it sets up the rest of the certificate program.
What you'll learn
Explain core digital marketing and e-commerce concepts
Describe the marketing funnel and customer journey
Identify common e-commerce business models
Recognize the skills and tools used in entry-level digital marketing and e-commerce roles
Understand how this course fits into the broader Google Digital Marketing & E-commerce Certificate
This course includes
10h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Instructor
GC
Google Career Certificates
Coursera instructor
— learners— courses — instructor rating
Taught by Google Career Certificates, drawing on Google's marketing expertise and curriculum designed with industry input.
Requirements
- None — no prior experience required
Who this course is for
- Complete beginners exploring digital marketing or e-commerce careers
- Career-changers pursuing the Google Digital Marketing & E-commerce Certificate
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
No — designed for complete beginners with no marketing background.
Yes — it's the first course in the Google Digital Marketing & E-commerce Professional Certificate.
About 1 week at 10 hours/week, self-paced.
Free to audit. The shareable certificate requires a paid Coursera Plus subscription or individual purchase; financial aid is available.
4.8★ from 31,586 reviews, with over 1.8 million learners enrolled.