COGoogle · on Coursera
Foundations of Digital Marketing and E-commerce
Beginner 10 hours English Course CertificateFREE
Our recommendation
The first course of Google's Digital Marketing and E-commerce certificate, introducing the field and the customer journey. It is a gentle, jargon-light start — useful on its own to see whether digital marketing suits you before taking the full programme.
Skills you'll gain
Digital marketing basicsCustomer journeyMarketing funnelsE-commerce introMarketing channels
Is this course right for you?
A good fit if you…
You are exploring digital marketing
You want a gentle first course
You are new to the field
Consider something else if you…
You already know the basics
You want hands-on tools now
You want the full certificate
About this course
The opening course of the Google Digital Marketing & E-commerce Professional Certificate, covering the foundations of digital marketing and e-commerce roles: core marketing concepts, the marketing funnel, e-commerce business models, and the skills needed for entry-level digital marketing and e-commerce positions.
What you'll learn
Explain core digital marketing and e-commerce concepts
Describe the marketing funnel and customer journey
Identify common e-commerce business models
Recognize the skills and tools used in entry-level digital marketing and e-commerce roles
Understand how this course fits into the broader Google Digital Marketing & E-commerce Certificate
This course includes
10h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Free to audit on Coursera; the certificate needs a subscription, with financial aid available.
Comparison · LBS
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Is the certificate recognised?
The certificate is issued through Coursera with Google, as the first course of the wider Digital Marketing and E-commerce certificate.
Instructor
GC
Google Career Certificates
Coursera instructor
Taught by Google Career Certificates, drawing on Google's marketing expertise and curriculum designed with industry input.
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
Frequently asked questions
You can take it alone, but it is the first course of Google's full Digital Marketing and E-commerce certificate.
An introduction to digital marketing and the customer journey — a gentle, jargon-light start.
You can audit it free on Coursera; the certificate needs a subscription, with financial aid available.
Yes as a low-commitment way to see whether digital marketing suits you before the full programme.
The rest of the Google Digital Marketing and E-commerce certificate — SEO, ads, email, analytics and e-commerce.