Intermediate 20 hours English University CertificateFREE
Our recommendation
An edX course from Wharton professors Christian Terwiesch and Nicolaj Siggelkow on how companies use ongoing, data-driven engagement with customers — not just one-off transactions — to build lasting relationships and advantage. A strategic, concept-led course, well-taught and relevant to anyone rethinking how their business connects with customers.
Good for: Rethinking customer relationships through 'connected strategy'.
Less suitable if: You want hands-on tactics or a technical course.
Skills you'll gain
Business strategyCustomer engagementConnected strategyDigital businessCustomer experience
Is this course right for you?
A good fit if you…
You shape business or customer strategy
You want a strategic, concept-led course
You are a manager or founder
Consider something else if you…
You want hands-on tactics
You want a technical course
You want operational detail only
Requirements: None.
Realistic time: A few weeks part-time.
About this course
Introduction to Connected Strategy, taught by Wharton professors Christian Terwiesch and Nicolaj Siggelkow, covers how companies use ongoing data-driven engagement with customers — not just one-off transactions — to build sustained competitive advantage. It draws on real company examples to show the strategic shift from selling products to maintaining connected relationships.
What you'll learn
Understand the connected strategy framework
Analyze how data-driven engagement creates competitive advantage
Apply connected strategy concepts to real company examples
Distinguish connected strategy from one-off transactional models
Evaluate subscription and ongoing-engagement business models
Identify connected-strategy opportunities in a given industry
This course includes
20h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on edX. A verified certificate is a paid option, with financial assistance available.
Comparison · LBS
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