Introduction to Connected Strategy
About this course
Introduction to Connected Strategy, taught by Wharton professors Christian Terwiesch and Nicolaj Siggelkow, covers how companies use ongoing data-driven engagement with customers — not just one-off transactions — to build sustained competitive advantage. It draws on real company examples to show the strategic shift from selling products to maintaining connected relationships.
The honest take: this is a strategy/framework course, not a hands-on implementation course — you won't come out building the technology. It's valuable for understanding the competitive logic behind subscription models, IoT-enabled products, and ongoing customer relationships, which is exactly what a strategy course should deliver.
What you'll learn
This course includes
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Instructor
Christian Terwiesch and Nicolaj Siggelkow are professors at The Wharton School, co-authors of the book Connected Strategy.
Requirements
- Basic business strategy familiarity helpful
Who this course is for
- Business strategists and product leaders
- MBA-level learners studying competitive strategy