COUniversity of Maryland · on Coursera
Developing Innovative Ideas for New Companies
Beginner English Professional CertificateFREE
What you'll learn
Recognise entrepreneurial opportunities
Generate and refine business ideas
Apply creativity techniques to innovation
Assess an idea's market potential
Understand what makes an opportunity viable
Take the first concrete step toward a startup
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
JV
James V. Green
Coursera instructor
— learners— courses — instructor rating
Dr. James V. Green leads entrepreneurship education at the University of Maryland and has taught tens of thousands of learners online. His courses are known for practical, structured frameworks for would-be founders.
Requirements
- No prior experience required
Who this course is for
- Aspiring founders and entrepreneurs
- Innovators inside companies
- Anyone exploring a business idea
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
It's well-rated and recommended as a starting point — it focuses on the crucial early step of finding and assessing opportunities before you commit to building.
You can audit the full course free on Coursera. A certificate is available with a subscription.
No — it's a beginner course with no prerequisites, built for people at the very start of the entrepreneurial journey.
Yes — it's part of Maryland's Entrepreneurship: Launching an Innovative Business specialization, so it leads into a fuller path.
It covers the idea and opportunity stage — the essential first step. You'd follow it with courses on validation, business models, and funding to go further.