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Developing Innovative Ideas for New Companies

Beginner English Professional CertificateFREE

What you'll learn

Recognise entrepreneurial opportunities
Generate and refine business ideas
Apply creativity techniques to innovation
Assess an idea's market potential
Understand what makes an opportunity viable
Take the first concrete step toward a startup

This course includes

Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

JV
James V. Green
Coursera instructor
learners courses instructor rating

Dr. James V. Green leads entrepreneurship education at the University of Maryland and has taught tens of thousands of learners online. His courses are known for practical, structured frameworks for would-be founders.

Requirements

  • No prior experience required

Who this course is for

  • Aspiring founders and entrepreneurs
  • Innovators inside companies
  • Anyone exploring a business idea

About this provider

CO
Coursera
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Frequently asked questions

It's well-rated and recommended as a starting point — it focuses on the crucial early step of finding and assessing opportunities before you commit to building.
You can audit the full course free on Coursera. A certificate is available with a subscription.
No — it's a beginner course with no prerequisites, built for people at the very start of the entrepreneurial journey.
Yes — it's part of Maryland's Entrepreneurship: Launching an Innovative Business specialization, so it leads into a fuller path.
It covers the idea and opportunity stage — the essential first step. You'd follow it with courses on validation, business models, and funding to go further.
Free
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