EDDartmouth College (Tuck School of Business) · on edX
Omnichannel Strategy and Management
Intermediate 20 hours English Verified CertificateFREE
About this course
Omnichannel Strategy and Management, from Dartmouth's Tuck School of Business, covers how retailers integrate online and offline channels — stores, e-commerce, mobile, and more — into a coherent customer experience and operating model, rather than treating each channel as a separate silo.
The honest take: this is squarely retail-focused. If you're not in or targeting retail, marketing-adjacent, or e-commerce strategy roles, the specific examples may not transfer as directly — but if you are, it's a focused, practical strategy course rather than a generic business overview.
What you'll learn
Understand omnichannel retail strategy principles
Integrate online and offline customer touchpoints
Evaluate omnichannel operating models
Apply omnichannel concepts to real retail case studies
Identify channel-integration opportunities and pitfalls
Build a strategic view of retail beyond single-channel thinking
This course includes
20h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
I
Instructor
edX instructor
— learners— courses — instructor rating
Taught by faculty at Dartmouth's Tuck School of Business, a TuckX/DartmouthX program on edX.
Requirements
- Basic business strategy familiarity helpful
Who this course is for
- Retail and e-commerce strategy professionals
- Marketing leaders managing multiple channels
About this provider
ED
edX
Non-profit online learning platform founded by Harvard and MIT. 45M+ learners worldwide.
4.5 trust score
Frequently asked questions
It's retail-focused by design, though the channel-integration thinking can transfer to other consumer-facing businesses.
Audit free; a verified certificate is available for a fee.
About 20 hours.
Retail, e-commerce, and marketing professionals managing multiple customer channels.
Faculty at Dartmouth's Tuck School of Business.