COUniversity of Arizona · on Coursera
Strategic Digital Marketing: Digital Marketing Foundation
Intermediate English Professional CertificateFREE
What you'll learn
Build a strategic foundation for digital marketing
Understand how digital channels support strategy
Frame marketing goals and audiences
Connect digital tactics to business objectives
Plan a coherent digital-marketing approach
Set up for deeper specialization study
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
UO
University of Arizona
Coursera instructor
— learners— courses — instructor rating
Offered by the University of Arizona as the foundation course of its Strategic Digital Marketing Specialization. The framing is strategic and aimed at practitioners rather than absolute newcomers.
Requirements
- Some marketing context helps; intermediate-level framing
Who this course is for
- Working marketers wanting a strategic base
- Career switchers moving into digital marketing
- Learners starting a digital-marketing specialization
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
It's pitched at the intermediate level and aimed at people already in or moving into marketing, so it assumes a little more context than an absolute-beginner intro.
You can audit the full course free on Coursera. A certificate is available with a subscription.
Yes — it's the foundation course of the University of Arizona's Strategic Digital Marketing Specialization, so it's designed to lead into further courses.
Strategy first. It builds the strategic frame before the hands-on tactics, which is useful if you want your marketing to be coherent rather than scattered.
Working marketers and career switchers who want a strategic foundation rather than a quick tactical overview.