COIE Business School · on Coursera
Brand Identity and Strategy
Intermediate English Professional CertificateFREE
What you'll learn
Define a brand's identity and core positioning
Build a brand strategy aligned to business goals
Differentiate a brand in a crowded market
Maintain brand consistency over time
Connect brand strategy to customer perception
Evaluate and strengthen an existing brand
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
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Instructor
IB
IE Business School
Coursera instructor
— learners— courses — instructor rating
Offered by IE Business School, repeatedly ranked among the world's best for marketing. The course reflects IE's strategic, brand-centric approach rather than surface design.
Requirements
- Basic marketing understanding recommended
- Some familiarity with brand concepts helps
Who this course is for
- Marketers specialising in brand
- Founders shaping a brand from scratch
- Designers moving into brand strategy
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
It's pitched at the intermediate level — it helps to have basic marketing understanding first, as it goes deeper than a general introduction.
Not mainly — it's about brand strategy, identity, and positioning. Visual identity is part of branding, but the focus is the strategic substance behind it.
You can audit the full course free on Coursera. A certificate is available with a subscription.
Yes — the positioning and strategy frameworks are directly useful for defining a new brand, especially if you pair it with a marketing fundamentals course.
They're complementary IE courses — this one centres on brand identity and strategy; the other adds product-management angles. Many learners take both.