An IE Business School course on Coursera that goes beyond logos to the substance of branding — how a brand's identity, positioning and strategy are defined and reinforced over time. Pitched at an intermediate level, it suits marketers and managers who want to think strategically about brands rather than just design assets.
Good for: Thinking strategically about brand identity, positioning and strategy.
Less suitable if: You want logo/visual-design skills or a beginner marketing intro.
Requirements: Some marketing familiarity helps; it is pitched at intermediate level.
Realistic time: Around 12–15 hours over a few weeks.
About this course
Brand Identity and Strategy goes beyond logos to the substance of branding: how a brand's identity, positioning, and strategy are defined and reinforced over time. From IE Business School, it's aimed at people ready to take a more creative, strategic approach to building brand value.
What you'll learn
Define a brand's identity and core positioning
Build a brand strategy aligned to business goals
Differentiate a brand in a crowded market
Maintain brand consistency over time
Connect brand strategy to customer perception
Evaluate and strengthen an existing brand
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.
Comparison · LBS
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A IE Business School certificate on Coursera is a credible learning record. It is a course certificate rather than a professional qualification or degree.
Last updated
Instructor
IB
IE Business School
Coursera instructor
Offered by IE Business School, repeatedly ranked among the world's best for marketing. The course reflects IE's strategic, brand-centric approach rather than surface design.