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LinkedIn Learning

Storytelling for Influence

4.7(0)
Intermediate 1 hours English Completion Certificate

About this course

Most business communication training focuses on clarity and structure. This course focuses on a different lever: storytelling as a tool for influence. Mike Figliuolo teaches the narrative techniques — character, conflict, stakes, and resolution — that make a pitch, presentation, or update memorable and persuasive rather than just informative.

The course is built for professionals who already communicate competently but want to move audiences, not just inform them — common needs in sales pitches, leadership communication, and change management contexts where facts alone don't move people to act. It's short and focused, designed to be applied immediately to an upcoming presentation or pitch rather than studied as abstract theory.

What you'll learn

Apply core storytelling structure (character, conflict, stakes, resolution) to business communication
Make presentations and pitches more memorable and persuasive
Use narrative techniques to communicate change and drive buy-in
Avoid common storytelling pitfalls that undermine credibility

This course includes

1h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

MF
Mike Figliuolo
LinkedIn Learning instructor
95K+ learners22 courses4.7 instructor rating

Mike Figliuolo is a leadership communication expert, author, and founder of thoughtLEADERS, LLC, who has taught communication and leadership skills to executives across Fortune 500 companies.

Requirements

  • No prior communication training required
  • Most useful when applied to an actual upcoming presentation or pitch

Who this course is for

  • Professionals who communicate competently but want to be more persuasive
  • Leaders communicating change or strategy to teams
  • Salespeople and anyone pitching ideas for buy-in or funding

About this provider

LL
LinkedIn Learning
Professional skills platform integrated with LinkedIn. 21,000+ expert-led courses.
Visit LinkedIn Learning →

Frequently asked questions

The storytelling techniques apply to both — they're equally useful in written pitches, emails, and documents as in live presentations.
About an hour, designed to be immediately actionable rather than a long theoretical deep-dive.
Yes, it's included with a LinkedIn Learning subscription, which also unlocks the full library of business and communication courses.
Paid
Included with LinkedIn Learning subscription
Enroll now