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Market Research and Consumer Behavior
Beginner English University CertificateFREE
Our recommendation
An IE Business School course on Coursera that pairs two things marketers need together: the methods for gathering customer insight and the psychology that explains why people buy. It is a solid, business-school-grade introduction to research techniques and consumer behaviour, suited to marketers and product people who want to understand their customers properly.
Good for: Learning market-research methods alongside the psychology of buying.
Less suitable if: You want advanced statistics or a hands-on analytics tool course.
Realistic time: Around 12–15 hours over a few weeks.
About this course
Market Research and Consumer Behavior pairs two things marketers need together: the methods for gathering customer insight and the psychology that explains why people buy. From IE Business School and instructor Shameek Sinha, it covers research approaches and the behavioural drivers behind consumer decisions.
What you'll learn
Understand core market-research methods
Design research to answer real business questions
Explain the psychology behind buying decisions
Segment customers meaningfully
Turn research into marketing decisions
Avoid common biases in interpreting data
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.
Comparison · LBS
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Last updated
Instructor
SS
Shameek Sinha
Coursera instructor
Taught by Shameek Sinha at IE Business School, one of Europe's top-ranked business schools. The course reflects IE's marketing focus, blending research method with behavioural insight.