COIE Business School · on Coursera
Market Research and Consumer Behavior
Beginner English Professional CertificateFREE
What you'll learn
Understand core market-research methods
Design research to answer real business questions
Explain the psychology behind buying decisions
Segment customers meaningfully
Turn research into marketing decisions
Avoid common biases in interpreting data
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
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Instructor
SS
Shameek Sinha
Coursera instructor
— learners— courses — instructor rating
Taught by Shameek Sinha at IE Business School, one of Europe's top-ranked business schools. The course reflects IE's marketing focus, blending research method with behavioural insight.
Requirements
- No prior experience required
Who this course is for
- Marketers wanting stronger customer insight
- Founders validating products and audiences
- Product and UX people who research users
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
Both — it combines market-research methods with consumer-behaviour psychology, so you learn how to gather insight and how to interpret why people act on it.
No — it's a beginner course that builds the concepts from scratch.
You can audit the full course free on Coursera. A certificate is available with a subscription.
Yes — understanding customers and validating assumptions is directly useful for product and positioning decisions early on.
It's a short course — roughly a handful of hours over a week or two.