COUniversity of Illinois Urbana-Champaign · on Coursera
Digital Marketing: Customer Engagement Strategy
Beginner English Professional CertificateFREE
What you'll learn
Map the digital customer journey
Design strategies to attract and convert customers
Build engagement that supports retention
Connect engagement tactics to business value
Use customer data to guide strategy
Plan an engagement strategy across channels
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
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Instructor
UO
University of Illinois Urbana-Champaign
Coursera instructor
— learners— courses — instructor rating
Offered by the University of Illinois Urbana-Champaign, whose Gies College of Business runs a well-regarded marketing programme. The course brings an academic, strategy-led approach to customer engagement.
Requirements
- No prior experience required
Who this course is for
- Marketers focused on customer engagement
- Founders building customer relationships
- Anyone moving beyond one-off campaigns
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
It's about attracting, converting, and retaining customers across the digital journey — building lasting engagement rather than chasing one-off clicks.
Yes — it's a beginner-level course with no prerequisites, though it carries the rigour of a university business programme.
You can audit the full course free on Coursera. A certificate is available with a subscription.
It zeroes in on the engagement and retention side of the customer journey, rather than giving a broad tour of every channel and tactic.
Marketers and founders who care about building customer relationships and retention, not just acquisition.