COUniversity of Illinois Urbana-Champaign· on Coursera
Digital Marketing: Customer Engagement Strategy
Beginner English University CertificateFREE
Our recommendation
A University of Illinois course on Coursera focused on the part of marketing that drives lasting value: building genuine engagement across the customer journey. It looks at how to attract, engage and retain customers rather than chasing one-off sales. A strategic, relationship-focused course suited to marketers thinking beyond the first click.
Good for: Building customer engagement and retention across the journey.
Less suitable if: You want quick acquisition tactics or a specific-channel course.
Realistic time: Around 10–15 hours over a few weeks.
About this course
Digital Marketing: Customer Engagement Strategy focuses on the part of marketing that drives lasting value: building genuine engagement across the customer journey. From the University of Illinois, it covers how to attract, convert, and retain customers in digital channels rather than chasing one-off clicks.
What you'll learn
Map the digital customer journey
Design strategies to attract and convert customers
Build engagement that supports retention
Connect engagement tactics to business value
Use customer data to guide strategy
Plan an engagement strategy across channels
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.
Comparison · LBS
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A University of Illinois certificate on Coursera is a credible learning record. It is a course certificate rather than a professional qualification or degree.
Last updated
Instructor
UO
University of Illinois Urbana-Champaign
Coursera instructor
Offered by the University of Illinois Urbana-Champaign, whose Gies College of Business runs a well-regarded marketing programme. The course brings an academic, strategy-led approach to customer engagement.