COIE Business School · on Coursera
Brand and Product Management
Beginner English Professional CertificateFREE
What you'll learn
Understand the product lifecycle and its stages
Position a product in a competitive market
Connect brand decisions to product strategy
Manage a product portfolio
Plan for product growth and renewal
Align marketing around product and brand goals
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
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Instructor
IB
IE Business School
Coursera instructor
— learners— courses — instructor rating
Offered by IE Business School, a top-ranked marketing school. The course brings brand and product perspectives together in IE's practical, strategy-led style.
Requirements
- No prior experience required
Who this course is for
- Marketers moving into product marketing
- Founders managing products and brand
- Anyone connecting brand and product thinking
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
Yes — it's a beginner-level course with no prerequisites, building the brand and product concepts from the ground up.
It links product management with brand and marketing decisions, rather than focusing only on the build-and-ship product process. It's more marketing-flavoured.
You can audit the full course free on Coursera. A certificate is available with a subscription.
They're complementary IE courses. This one connects brand with product management; the other goes deeper on brand identity and strategy specifically.
It's a short course — typically completed in a few hours over a week or two.