An IE Business School course on Coursera that looks at two disciplines side by side: how products are positioned and managed through their lifecycle, and how brand decisions support them. A solid introduction connecting product management and branding — useful for marketers and product people who want to see how the two fit together.
Good for: Seeing how product management and branding connect.
Less suitable if: You want technical product management (roadmaps, agile) or deep brand strategy alone.
Realistic time: Around 12–15 hours over a few weeks.
About this course
Brand and Product Management looks at the two disciplines side by side: how products are positioned and managed through their lifecycle, and how brand decisions support them. From IE Business School, it's a beginner-friendly grounding in the choices that shape a product's place in the market.
What you'll learn
Understand the product lifecycle and its stages
Position a product in a competitive market
Connect brand decisions to product strategy
Manage a product portfolio
Plan for product growth and renewal
Align marketing around product and brand goals
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.
Comparison · LBS
Compare alternatives for Brand and Product Management
Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
A IE Business School certificate on Coursera is a credible learning record. It is a course certificate rather than a professional qualification or degree.
Last updated
Instructor
IB
IE Business School
Coursera instructor
Offered by IE Business School, a top-ranked marketing school. The course brings brand and product perspectives together in IE's practical, strategy-led style.