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Social Media Marketing Foundations

4.7(2,100)·350K enrolled
Beginner 3 hours English Completion Certificate
Editor's Pick
The strategic foundation before platform-specific social courses — covers why and how, not just which buttons to click.

About this course

Social Media Marketing Foundations covers what a coherent social media strategy actually looks like: defining goals, choosing the right networks for a given audience, building content calendars, writing platform-specific copy, and measuring what's working. Brian Honigman draws on practitioner experience to avoid the textbook-case-study feel common in academic social media courses, keeping the focus on what marketers actually do week-to-week.

It's the most popular social media marketing starting point in this catalog — part of a Hootsuite Professional Certificate path, so it pairs well with platform-specific courses (Meta Social Media Marketing Certificate, YouTube marketing) already in this catalog for learners who want both the strategic foundation and channel-specific depth.

What you'll learn

Develop a social media strategy aligned to business goals
Choose the right platforms for a specific audience and objective
Build a content calendar and publishing workflow
Write effective platform-specific copy and captions
Measure social media performance and adjust strategy based on data

This course includes

3h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

BH
Brian Honigman
LinkedIn Learning instructor
350K+ learners12 courses4.7 instructor rating

Taught by Brian Honigman, a marketing consultant and educator on LinkedIn Learning specializing in social media strategy and content marketing.

Requirements

  • No prior social media marketing experience required

Who this course is for

  • Marketing generalists new to social media strategy
  • Small business owners managing their own social presence
  • Anyone pursuing Hootsuite's Social Marketing Professional Certificate

About this provider

LL
LinkedIn Learning
Professional skills platform integrated with LinkedIn. 21,000+ expert-led courses.
Visit LinkedIn Learning →

Frequently asked questions

It covers strategy across major networks — the course is deliberately broad rather than diving deep into any single platform. Pair it with platform-specific courses (Meta, YouTube) for channel depth.
This course is part of LinkedIn Learning's Hootsuite Social Marketing Professional Certificate path, which includes additional courses beyond this one.
About 3 hours — a focused strategic primer rather than an exhaustive survey of every platform feature.
Paid
Included with LinkedIn Learning subscription
Enroll now