A short, practical introduction to social media marketing on LinkedIn Learning. In about three hours it covers strategy, content and the main platforms — a quick primer rather than a deep course. Access comes with a LinkedIn Learning subscription, which usually has a free trial.
Good for: Beginners who want a quick, practical overview of social media marketing.
Less suitable if: You want an in-depth course, or you already work in social media.
Skills you'll gain
Social media marketingContent strategyPlatform basicsAudience engagementCampaign planning
Is this course right for you?
A good fit if you…
You want a quick primer
You are new to social media marketing
You already have LinkedIn Learning
Consider something else if you…
You want depth and hands-on practice
You already work in the field
You want a free course
Requirements: None.
Realistic time: About 3 hours.
About this course
Social Media Marketing Foundations covers what a coherent social media strategy actually looks like: defining goals, choosing the right networks for a given audience, building content calendars, writing platform-specific copy, and measuring what's working. Brian Honigman draws on practitioner experience to avoid the textbook-case-study feel common in academic social media courses, keeping the focus on what marketers actually do week-to-week.
What you'll learn
Develop a social media strategy aligned to business goals
Choose the right platforms for a specific audience and objective
Build a content calendar and publishing workflow
Write effective platform-specific copy and captions
Measure social media performance and adjust strategy based on data
This course includes
3h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Access comes with a LinkedIn Learning subscription, which usually offers a one-month free trial. There is no separate one-off price.
Comparison · LBS
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LinkedIn Learning adds a certificate of completion to your LinkedIn profile. It signals you have covered the basics, but it is not a formal qualification.
Instructor
BH
Brian Honigman
LinkedIn Learning instructor
350K+ learners12 courses4.7 instructor rating
Taught by Brian Honigman, a marketing consultant and educator on LinkedIn Learning specializing in social media strategy and content marketing.
About this provider
LL
LinkedIn Learning
Professional skills platform integrated with LinkedIn. 21,000+ expert-led courses.