A short LinkedIn Learning primer on email marketing — building lists, writing effective campaigns and measuring results. At about two hours it is a quick overview rather than a deep course, accessed through a LinkedIn Learning subscription.
Good for: Beginners who want a quick introduction to email marketing.
Less suitable if: You already run email campaigns, or you want an in-depth course.
Email marketing consistently delivers the highest ROI of any digital channel, yet it's commonly taught as a feature tutorial inside specific platforms rather than as a transferable skill. This LinkedIn Learning course covers the fundamentals that apply regardless of which email platform you use: building a permission-based list, segmentation strategy, writing effective subject lines and body copy, structuring drip campaigns, and measuring opens, clicks, and conversions.
What you'll learn
Build a permission-based email list and understand list hygiene
Segment audiences for more targeted campaigns
Write effective subject lines and email copy
Structure automated drip sequences
Measure campaign performance and optimize based on data
This course includes
2h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Access comes with a LinkedIn Learning subscription (usually a one-month free trial). There is no separate one-off price.
Comparison · LBS
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