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Email Marketing Foundations

4.6(1,200) on LinkedIn Learning·180K enrolled
Beginner 2 hours English Course Certificate
SkillsEmail marketingCampaignsList buildingSegmentationMetricsCopywriting

Is this course right for you?

Our take
This two-hour LinkedIn Learning primer covers the essentials of email marketing: building a list, writing campaigns that get opened, and reading the results.

Good for: Beginners who want a quick introduction to email marketing.

Skip if: You already run email campaigns, or you want an in-depth course.

It's an overview rather than a deep course, so treat it as a confident first orientation; anyone already running campaigns will find it thin. It comes with a LinkedIn Learning subscription (usually a one-month free trial) and adds a completion certificate to your profile, and the fundamentals it covers stay relevant whatever tool you end up using (as of 2026).

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About this course

Email marketing consistently delivers the highest ROI of any digital channel, yet it's commonly taught as a feature tutorial inside specific platforms rather than as a transferable skill. This LinkedIn Learning course covers the fundamentals that apply regardless of which email platform you use: building a permission-based list, segmentation strategy, writing effective subject lines and body copy, structuring drip campaigns, and measuring opens, clicks, and conversions.

Browse all Marketing courses Browse all LinkedIn Learning courses

Instructor

LL
LinkedIn Learning Instructor
LinkedIn Learning instructor
180K+ learners10 courses4.6 instructor rating

Delivered on LinkedIn Learning, combining platform instruction with hands-on MailChimp examples applicable across email service providers.

Frequently asked questions

The foundations of email as a marketing channel: building and segmenting a subscriber list, planning campaigns, writing subject lines and content that get opened and clicked, basic automation, deliverability, and reading the metrics — open rates, click-throughs — to improve over time. It is a strategy-and-fundamentals overview across the discipline rather than a deep tutorial on any single email platform.

It is a foundations course, so it is broad and introductory rather than exhaustive. You get a solid grounding in how email marketing works and the principles behind effective campaigns, which is plenty to start, but it will not turn you into an expert on a specific tool like Mailchimp or HubSpot, or on advanced deliverability and automation. Treat it as the on-ramp.

Yes. It assumes no prior marketing background and starts from what email marketing is and why it works, making it a sensible first step for someone new to the field or handling email for a small business. The pacing and tone are aimed at beginners, so you will not be lost if you have never run a campaign before.

Not by default — it runs on LinkedIn Learning, which is subscription-based — but a free trial is common, and many public libraries and universities give members full access at no cost. Check whether a library card or an institution you belong to already provides LinkedIn Learning before paying, since that quietly unlocks this course and the whole catalogue.

Yes, you earn a LinkedIn Learning completion certificate that attaches to your LinkedIn profile, which is convenient given the platform. Be realistic about its weight, though — in marketing, demonstrable results (campaigns you have run, lists you have grown) matter far more to employers than a completion badge. Treat it as a useful signal of effort rather than a qualification on its own.
Paid
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