A short LinkedIn Learning primer on marketing with YouTube — building a channel, creating content and growing an audience. At about two hours it is a quick overview rather than a deep course, accessed through a LinkedIn Learning subscription.
Good for: Beginners who want a quick introduction to YouTube marketing.
Less suitable if: You already run a YouTube channel, or you want an in-depth course.
Skills you'll gain
YouTube marketingContent strategyChannel growthVideo marketingAudience building
Is this course right for you?
A good fit if you…
You want a YouTube-marketing primer
You are new to it
You have LinkedIn Learning
Consider something else if you…
You already run a channel
You want depth and tactics
You want a free course
Requirements: None.
Realistic time: About 2 hours.
About this course
YouTube is the second-largest search engine in the world and the dominant platform for how-to, product review, and educational content — yet it's commonly treated as an afterthought in marketing curricula. This LinkedIn Learning course covers YouTube as a business marketing channel: creating and optimizing a business account, building a channel brand, scripting and structuring videos for completion and engagement, optimizing titles, descriptions, and thumbnails for search, and building a subscriber community.
What you'll learn
Set up and brand a YouTube business account correctly
Optimize video titles, descriptions, and thumbnails for search
Structure video scripts for maximum engagement and completion
Build and engage a YouTube subscriber community
Analyze YouTube Analytics to improve channel performance
This course includes
2h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Access comes with a LinkedIn Learning subscription (usually a one-month free trial). There is no separate one-off price.
Comparison · LBS
Compare alternatives for Marketing on YouTube
Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
LinkedIn Learning adds a completion certificate to your profile — a quick primer rather than a formal qualification.
Instructor
AA
Anson Alexander
LinkedIn Learning instructor
130K+ learners8 courses4.6 instructor rating
Taught by Anson Alexander, a YouTube creator and marketing instructor who built a substantial following applying the same strategies covered in this course.
About this provider
LL
LinkedIn Learning
Professional skills platform integrated with LinkedIn. 21,000+ expert-led courses.