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Marketing on YouTube

4.6(890) on LinkedIn Learning·130K enrolled
Beginner 2 hours English Course Certificate
SkillsYouTube marketingContent strategyChannel growthVideo marketingAudience building

Is this course right for you?

Our take
A two-hour LinkedIn Learning primer on the basics of marketing through YouTube — setting up a channel, planning content and starting to grow an audience.

Good for: Beginners who want a quick introduction to YouTube marketing.

Skip if: You already run a YouTube channel, or you want an in-depth course.

Treated as an orientation, it does a fair job: it maps out what running a channel involves so you can decide whether it's worth your time before committing to something heavier. What it won't do is get you to a working channel — the coverage is broad and shallow by design, and anyone already posting on YouTube will find nothing new.

It comes bundled with a LinkedIn Learning subscription (usually a one-month free trial) and leaves a certificate on your profile, though that's a completion marker rather than a qualification anyone hires on. One caveat particular to this topic: platform tactics — the algorithm, formats, what gets reach — change fast, so treat the specifics as a starting point and check them against current advice (as of 2026).

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About this course

YouTube is the second-largest search engine in the world and the dominant platform for how-to, product review, and educational content — yet it's commonly treated as an afterthought in marketing curricula. This LinkedIn Learning course covers YouTube as a business marketing channel: creating and optimizing a business account, building a channel brand, scripting and structuring videos for completion and engagement, optimizing titles, descriptions, and thumbnails for search, and building a subscriber community.

Browse all Marketing courses Browse all LinkedIn Learning courses

Instructor

AA
Anson Alexander
LinkedIn Learning instructor
130K+ learners8 courses4.6 instructor rating

Taught by Anson Alexander, a YouTube creator and marketing instructor who built a substantial following applying the same strategies covered in this course.

Frequently asked questions

The fundamentals of marketing a brand or business on YouTube: planning a channel and content strategy, optimising videos so they get found (titles, descriptions, thumbnails, YouTube's search and recommendations), building an audience, and using YouTube advertising and analytics to measure results. It is a strategy-and-fundamentals overview aimed at using YouTube as a marketing channel, rather than a tutorial on video production or editing itself.

It is an introductory, foundations-level course, so it is broad rather than exhaustive. You get a solid grounding in how YouTube marketing works and the levers that matter, which is plenty to start a channel with intent, but it will not go deep on advanced ad campaigns, production, or the finer points of the algorithm. Treat it as orientation, then learn specifics as you actually publish.

Yes. It assumes no prior YouTube or marketing experience and starts from why YouTube matters as a channel and how to approach it, so it suits small-business owners, marketers, and creators new to the platform. The pacing is beginner-friendly, so you will not be lost if you have never run a channel or thought about video marketing before.

Not by default — it runs on LinkedIn Learning, which is subscription-based — but a free trial is common, and many public libraries and universities give members full access at no cost. Check whether a library card or an institution you belong to already provides LinkedIn Learning before paying, since that quietly unlocks this course and the whole catalogue.

Yes, you earn a LinkedIn Learning completion certificate that attaches to your LinkedIn profile, which is convenient given the platform. Be realistic about its weight, though — in marketing, what genuinely persuades employers or clients is demonstrable results, like a channel you have grown or campaigns you have run. Treat the certificate as a signal of effort rather than a qualification on its own.
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