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Marketing on YouTube

4.6(890)·130K enrolled
Beginner 2 hours English Completion Certificate

About this course

YouTube is the second-largest search engine in the world and the dominant platform for how-to, product review, and educational content — yet it's commonly treated as an afterthought in marketing curricula. This LinkedIn Learning course covers YouTube as a business marketing channel: creating and optimizing a business account, building a channel brand, scripting and structuring videos for completion and engagement, optimizing titles, descriptions, and thumbnails for search, and building a subscriber community.

Anson Alexander is a practitioner who built his own YouTube following through the principles he teaches, which keeps the course grounded in what actually works rather than platform marketing materials about what YouTube wants you to do.

What you'll learn

Set up and brand a YouTube business account correctly
Optimize video titles, descriptions, and thumbnails for search
Structure video scripts for maximum engagement and completion
Build and engage a YouTube subscriber community
Analyze YouTube Analytics to improve channel performance

This course includes

2h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

AA
Anson Alexander
LinkedIn Learning instructor
130K+ learners8 courses4.6 instructor rating

Taught by Anson Alexander, a YouTube creator and marketing instructor who built a substantial following applying the same strategies covered in this course.

Requirements

  • No prior video production or YouTube experience required

Who this course is for

  • Marketers adding YouTube to their channel mix
  • Content creators using YouTube for business rather than entertainment
  • Small business owners who want video to drive awareness and leads

About this provider

LL
LinkedIn Learning
Professional skills platform integrated with LinkedIn. 21,000+ expert-led courses.
Visit LinkedIn Learning →

Frequently asked questions

No — it focuses on marketing strategy: channel optimization, content planning, SEO, and community building. For video production skills, look for dedicated video editing or After Effects courses.
For businesses in categories where customers actively search for explanations, reviews, or how-tos — yes. YouTube content has a long shelf life compared to social media posts and compounds over time through search.
About 2 hours — a focused, practical course rather than a comprehensive production guide.
Paid
Included with LinkedIn Learning subscription
Enroll now