LLLinkedIn Learning
Business Development Foundations
Beginner 3 hours English Completion Certificate Certificate
About this course
This LinkedIn Learning course covers business development as a distinct discipline from sales: identifying and evaluating strategic partnership opportunities, building a BD pipeline, structuring partnership proposals and term sheets, managing relationship development over long cycles, and measuring BD impact on business growth.
The curriculum distinguishes business development from traditional sales — BD focuses on partnerships, channels, and strategic relationships that create multiplicative rather than additive growth.
What you'll learn
Identify and evaluate strategic partnership opportunities aligned with company goals
Build a BD pipeline and manage it through long-cycle relationship development
Structure partnership proposals and negotiate basic partnership terms
Develop and maintain executive relationships for strategic BD purposes
Measure BD impact through partner-attributed revenue and growth metrics
This course includes
3h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS
Compare alternatives for Business Development Foundations
Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
LLLinkedIn Learning4.5(2,000)
Business Development Foundations
- Price
- PaidLinkedIn Learning subscription
- Duration
- 3 hrs
- Level
- Beginner
- Certificate
- Completion Certificate
COCoursera4.9(72,000)
The Science of Well-Being
- Price
- PaidFree to audit, paid certificate
- Duration
- 19 hrs
- Level
- Beginner
- Certificate
- Course Certificate
COCoursera4.9(54,000)
Excel Skills for Business Specialization
- Price
- FreeAudit free · Cert $49/mo
- Duration
- 56 hrs
- Level
- Beginner
- Certificate
- Professional
COCoursera4.8(23,000)
Introduction to Marketing
- Price
- PaidFree to audit, paid certificate
- Duration
- 15 hrs
- Level
- Beginner
- Certificate
- Course Certificate
Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Instructor
RK
Robbie Kellman Baxter
LinkedIn Learning instructor
70K+ learners5 courses4.5 instructor rating
Taught by business development practitioners on LinkedIn Learning with experience closing strategic partnerships at technology and media companies.
Requirements
- Business communication and relationship management experience
Who this course is for
- Sales professionals who want to move into business development roles
- BD managers who want to systematize their approach to partnership development
- Founders who need to develop strategic partnerships for distribution or growth
About this provider
LL
LinkedIn Learning
Professional skills platform integrated with LinkedIn. 21,000+ expert-led courses.
Frequently asked questions
Sales generates revenue directly from customers; BD creates channels, partnerships, and integrations that generate multiplicative revenue. They require different skills and longer cycles.
Both — finding the right partnership requires analytical evaluation; closing it requires relationship skills. This course covers both dimensions.