GOGoogle · on Google

Google Ads Search Certification

4.5(5,000)·500K enrolled

Intermediate 4 hours English Google Certification CertificateFREE

About this course

The Google Ads Search Certification is Google's own credential for paid search advertising expertise — covering campaign setup, bidding strategies, keyword planning, ad copy writing, Quality Score optimization, and measurement with Google Analytics. It's delivered through Google Skillshop and free to earn with any Google account, renewing annually.

This certification is the baseline expectation for anyone in a digital marketing role that touches paid search — it signals foundational Google Ads competency to employers and clients and is specifically listed as a requirement in most PPC specialist and digital marketing job descriptions.

What you'll learn

Build and structure Google Search campaigns from scratch

Apply Smart Bidding strategies for different campaign goals

Conduct keyword research and match-type planning

Write compelling ad copy and apply ad extensions

Measure and optimize campaign performance using Google Ads reporting

This course includes

On-demand video

Yes

Certificate

Yes

Mobile access

English

Language

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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.

Instructor

Google instructor

Developed and maintained by Google's Ads product and education teams — the authoritative source on Google Ads best practices.

Requirements

Basic digital marketing familiarity helpful but not required

Who this course is for

Digital marketers who run or will run Google Ads campaigns
Freelancers and agency professionals who need a client-credible Google credential
Anyone entering paid search or PPC roles

About this provider

Google

Free, self-paced courses and certificates from Google — Career Certificates, Digital Garage, and Machine Learning Crash Course.

Visit Google →

Frequently asked questions

Yes — it's Google's own credential and widely listed as a requirement or preferred qualification in digital marketing job descriptions.

One year from the date earned — it must be renewed annually.