Google Ads Search Certification
Is this course right for you?
You study the free Skillshop material — campaign setup, bidding, keyword planning, ad copy, Quality Score and measurement — then pass a short exam. It is the baseline employers and clients look for in PPC and paid-search roles.
It is narrow and shallow by design: it covers Google Search ads specifically, not broader marketing strategy or other channels, and the certification expires yearly and needs renewing. If you never touch paid advertising, or you want a broad marketing overview, it is not for you. Google keeps it updated with the platform.
Compare alternatives for Google Ads Search Certification
- Price
- FreeFree — Skillshop account required
- Duration
- 4 hrs
- Level
- Intermediate
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- Course Certificate
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- FreeFree — Skillshop account required
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- 3 hrs
- Level
- Intermediate
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- PaidUdemy one-time purchase (frequent sales) · lifetime access
- Duration
- 3 hrs
- Level
- Intermediate
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- Price
- FreeCompletely free · Certified by Google & IAB Europe
- Duration
- 40 hrs
- Level
- Beginner
- Certificate
- Course Certificate
About this course
The Google Ads Search Certification is Google's own credential for paid search advertising expertise — covering campaign setup, bidding strategies, keyword planning, ad copy writing, Quality Score optimization, and measurement with Google Analytics. It's delivered through Google Skillshop and free to earn with any Google account, renewing annually.
Instructor
Developed and maintained by Google's Ads product and education teams — the authoritative source on Google Ads best practices.