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Google Ads Display Certification

4.5(3,000) on Google·300K enrolled
Intermediate 3 hours English Course CertificateFREE
SkillsGoogle AdsDisplay advertisingProgrammaticAudience targetingCampaign optimisationRemarketing

Is this course right for you?

Our take
Worth it if you run or want to run Google Display campaigns, and it is free. It is Google's own credential rather than a third-party tutorial.

Good for: marketers who run or want to run Google Display campaigns.

Skip if: you never work with display advertising, or you want a broad marketing overview.

You study the free Skillshop material — audience targeting, responsive display ads, remarketing, automated bidding for awareness and consideration, and measurement — then pass a short exam. It complements the Search certification for anyone managing full-funnel Google Ads.

It is narrow by design: it covers the Display Network specifically, not broader marketing strategy or other channels, and the certification expires yearly and needs renewing. If you never touch display advertising, it is not for you. Google keeps it updated with the platform.

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About this course

The Google Ads Display Certification covers the Google Display Network: audience targeting strategies, responsive display ads, remarketing campaigns, automated bidding for awareness and consideration goals, and performance measurement. It's Google's official credential for display advertising and is earned through Skillshop with no cost.

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Instructor

I
Instructor
Google instructor

Developed by Google's Ads product and education teams — the authoritative source on Google Display Network best practices.

Frequently asked questions

Yes, completely. Like all Google Ads certifications, the Display certification is taken free through Google's Skillshop platform — no course fee and no exam fee. You only need a Skillshop account to access the training and sit the assessment, which makes it one of the more accessible marketing credentials to pick up if display advertising is relevant to your work.

They cover different halves of Google Ads. The Search certification is about text ads on Google's results pages — keywords, bidding, ad copy, Quality Score. This Display one covers the Display Network: image and banner ads shown across websites, with an emphasis on audience targeting, remarketing, ad formats, and measurement. For beginners, Search is usually the more natural starting point; take Display if visual, audience-driven campaigns are your focus.

One year. Google Ads certifications expire annually, and you renew by retaking the assessment, which Google requires because the platform changes so often. If you list it on a resume or LinkedIn profile, it is worth setting a reminder to recertify, since a lapsed certification carries less weight and is easy to forget once the year is up.

Not much. The exam is 49 questions in 75 minutes, needing 80% to pass, and the free Skillshop training covers everything it asks. Complete beginners regularly pass by working through that material first. It tests platform knowledge rather than hands-on campaign results, so you can earn it without having run real display campaigns — though actually managing campaigns is what makes the knowledge stick.

For beginners and for signalling baseline competence, yes — it is free, gives you a structured grounding in display advertising, and reads as a credible line on a profile, which non-technical clients in particular respond well to. Be realistic, though: for experienced marketers it moves the needle little on its own. What actually proves your value is demonstrated campaign performance, not the certificate — treat it as a foundation and a signal, not a career-maker.
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