GOGoogle · on Google
Google Ads Display Certification
Intermediate 3 hours English Course CertificateFREE
Our recommendation
Google's free Display Ads certification, taken through Skillshop. It covers planning and running Google Display campaigns — reaching audiences across the web with banner and programmatic ads. Like the other Google Ads certifications, it is free and directly relevant to paid-advertising roles.
Skills you'll gain
Google AdsDisplay advertisingProgrammaticAudience targetingCampaign optimisationRemarketing
Is this course right for you?
A good fit if you…
You run or want to run display ads
You work in marketing
You want a free credential
Consider something else if you…
You never touch display ads
You want a broad overview
You want a paid qualification
About this course
The Google Ads Display Certification covers the Google Display Network: audience targeting strategies, responsive display ads, remarketing campaigns, automated bidding for awareness and consideration goals, and performance measurement. It's Google's official credential for display advertising and is earned through Skillshop with no cost.
What you'll learn
Build Display campaigns with audience and contextual targeting
Create and optimize responsive display ads
Set up remarketing audiences and campaigns
Apply automated bidding strategies for awareness goals
Measure display campaign performance and attribution
This course includes
3h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Completely free on Google Skillshop — study material and exam. You can retake the day after if you do not pass.
Comparison · LBS
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Is the certificate recognised?
Free from Google via Skillshop, valid for 12 months. A recognised, practical credential for display and programmatic roles.
Instructor
I
Instructor
Google instructor
Developed by Google's Ads product and education teams — the authoritative source on Google Display Network best practices.
About this provider
GO
Google
Free, self-paced courses and certificates from Google — Career Certificates, Digital Garage, and Machine Learning Crash Course.
Frequently asked questions
Yes, completely — study material and exam are free on Skillshop, with a retake available the next day.
Twelve months, then you retake the assessment to renew.
Yes for anyone running display or programmatic campaigns. It is free and recognised.
Search covers text ads on Google Search; Display covers banner and programmatic ads across the web. Many marketers hold both.
Some Google Ads or marketing basics help, but you can learn from the free material.