GOGoogle · on Google
Google Ads Display Certification
Intermediate 3 hours English Google Certification CertificateFREE
About this course
The Google Ads Display Certification covers the Google Display Network: audience targeting strategies, responsive display ads, remarketing campaigns, automated bidding for awareness and consideration goals, and performance measurement. It's Google's official credential for display advertising and is earned through Skillshop with no cost.
Display advertising requires different skills than search — audience-first targeting, creative format knowledge, and awareness-stage bidding — making this certification the right complement to the Search certification for practitioners who manage full-funnel Google Ads accounts.
What you'll learn
Build Display campaigns with audience and contextual targeting
Create and optimize responsive display ads
Set up remarketing audiences and campaigns
Apply automated bidding strategies for awareness goals
Measure display campaign performance and attribution
This course includes
3h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Instructor
I
Instructor
Google instructor
Developed by Google's Ads product and education teams — the authoritative source on Google Display Network best practices.
Requirements
- Google Ads Search Certification or equivalent experience recommended
Who this course is for
- Digital marketers managing full-funnel Google Ads accounts
- Brand marketers running awareness and consideration campaigns
- Agency professionals rounding out their Google credentials
About this provider
GO
Google
Free, self-paced courses and certificates from Google — Career Certificates, Digital Garage, and Machine Learning Crash Course.
Frequently asked questions
Not required, but recommended — Search provides the Google Ads foundation that Display builds on.
Search targets users actively searching specific queries; Display targets users based on interests, demographics, and behaviors across millions of websites and apps.