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Email Marketing with Klaviyo for Ecommerce

4.5(3,000) on Udemy·40K enrolled
Beginner 8 hours English Course Certificate
SkillsKlaviyoEmail marketingAutomation flowsSegmentationE-commerceRetention

Is this course right for you?

Our take
Klaviyo email marketing, built specifically for e-commerce, is what this Udemy course covers.

Good for: E-commerce email marketing with Klaviyo.

Skip if: You do not use Klaviyo or are not in e-commerce.

It covers the flows that actually drive e-commerce revenue — welcome, abandoned-cart and post-purchase sequences — plus behaviour-based segments and campaigns. That tool-and-industry specificity is its strength: it's not generic email marketing but the exact automations an online store runs, which makes it efficient if you're on Klaviyo (or moving to it) and beside the point if you're neither.

On cost, Klaviyo has a free tier for small lists and paid plans that scale with your subscriber count, separate from the course. Udemy lists a high price but it's nearly always $12–20 on sale with lifetime access — wait for the discount. its completion certificate records the learning, not a qualification (as of 2026).

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About this course

This course covers Klaviyo email marketing specifically for e-commerce: setting up welcome flows, abandoned cart sequences, and post-purchase emails; building segments based on purchase behavior; creating campaigns for product launches and promotions; and A/B testing subject lines and content for better open and conversion rates.

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Instructor

CD
Chase Dimond
Udemy instructor
40K+ learners4 courses4.5 instructor rating

Taught by e-commerce email marketing specialists on Udemy with Klaviyo implementation experience at direct-to-consumer brands.

Frequently asked questions

It has a free tier for small lists — enough to learn on and to run a small store's email — with paid plans that scale by the number of contacts and messages once you grow. So you can practise the techniques in the course without paying initially, but a growing ecommerce business will move onto a paid plan. The course fee and Klaviyo's own subscription are separate costs.

Ecommerce store owners, marketers, and freelancers who want to drive revenue through email — particularly people running or working on online shops (Shopify and similar) who need automated, revenue-focused email rather than general newsletters. It assumes no deep technical background, so beginners to Klaviyo can follow it, though some familiarity with running an online store makes the examples land better.

The high-value automated email sequences ecommerce relies on: welcome series for new subscribers, abandoned-cart and browse-abandonment flows to recover lost sales, post-purchase and win-back flows, and segmentation to send the right message to the right customer. These automated flows are where email marketing earns most of its revenue, so the course centres on setting them up well rather than one-off campaigns.

It is a course completion certificate, so treat it as a marker of effort — note that Klaviyo also offers its own official certifications, which carry more weight with clients and employers. In email marketing, what genuinely matters is results: revenue and engagement you have driven through flows you built. Focus on those outcomes; the course certificate is minor beside a track record and Klaviyo's own credentials.

The course is a paid one, usually available at a low price during frequent sales rather than at full list, with lifetime access. Klaviyo itself is a separate cost once you exceed the free tier, and if you freelance you would work within clients' accounts. So the course fee is modest; the real ongoing expense is the Klaviyo subscription as a store's contact list grows.
Paid
Paid, frequently discounted
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