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Udemy

Email Marketing with Klaviyo for Ecommerce

4.5(3,000)·40K enrolled
Beginner 8 hours English Completion Certificate Certificate

About this course

This course covers Klaviyo email marketing specifically for e-commerce: setting up welcome flows, abandoned cart sequences, and post-purchase emails; building segments based on purchase behavior; creating campaigns for product launches and promotions; and A/B testing subject lines and content for better open and conversion rates.

Students build complete Klaviyo flow libraries using industry-standard benchmarks for timing, frequency, and messaging — the same structures used by seven-figure e-commerce brands.

What you'll learn

Build Klaviyo flows for welcome, abandoned cart, and post-purchase sequences
Segment audiences by purchase behavior, engagement, and predictive analytics
Create e-commerce campaigns for product launches and seasonal promotions
A/B test subject lines, content, and send times for performance improvement
Measure email revenue attribution and optimize for email-driven ROAS

This course includes

8h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

CD
Chase Dimond
Udemy instructor
40K+ learners4 courses4.5 instructor rating

Taught by e-commerce email marketing specialists on Udemy with Klaviyo implementation experience at direct-to-consumer brands.

Requirements

  • Basic email marketing familiarity; a Klaviyo account (free tier available)

Who this course is for

  • E-commerce store owners who want to drive more revenue through email
  • Digital marketers who manage email programs for e-commerce clients
  • Klaviyo users who want to move beyond basic campaigns to automated flows

About this provider

UD
Udemy
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Frequently asked questions

Yes — Klaviyo's Shopify integration, predictive analytics, and e-commerce segmentation are significantly more powerful than Mailchimp's.
Well-executed email programs typically drive 25-40% of total e-commerce revenue — one of the highest ROAS channels available.
Paid
One-time purchase, sales ~$15
Enroll now