DataCamp's content-marketing course applies the platform's data-driven approach to a traditionally qualitative discipline — content strategy, SEO basics, editorial planning and performance measurement. A useful, metrics-minded introduction for marketers who want content backed by data rather than instinct alone.
Good for: A data-minded introduction to content marketing.
Less suitable if: You want deep creative/writing craft or coding.
DataCamp's content marketing course applies the platform's data-driven approach to a traditionally qualitative discipline: it teaches content strategy, SEO basics, editorial planning, and content performance measurement with the same emphasis on metrics and optimization that DataCamp brings to Python and SQL courses.
What you'll learn
Develop a content marketing strategy aligned to business goals
Apply SEO fundamentals to content planning and topic selection
Build a content calendar and editorial workflow
Measure content performance and optimize based on data
Understand the content funnel from awareness to conversion
This course includes
4h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
DataCamp runs on a subscription — roughly $14/month billed annually (more month-to-month), with the first chapter of each course free to try. A certificate of completion is included with the subscription.
Comparison · LBS
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