A free Product School micro-certification on product marketing — competitive positioning, buyer personas and ICPs, message mapping, sales enablement and the 'why buy' narrative. Short and free, a practical grounding in the discipline that sits between product management and marketing.
Good for: A free grounding in product marketing.
Less suitable if: You want an in-depth programme or a flagship credential.
Requirements: Some product/marketing context helps.
Realistic time: About 2 hours.
About this course
Product Marketing as a discipline sits between product management and marketing — owning competitive positioning, buyer personas and ICPs, message mapping, sales enablement, and the 'why buy' narrative for products. This micro-cert covers the Product Marketing Manager's toolkit and how PMs collaborate with PMMs in organizations that have both roles.
What you'll learn
Define ideal customer profiles (ICPs) and detailed buyer personas
Develop competitive positioning and differentiation messaging
Build message maps for different audience segments
Create sales enablement materials that support product launch
Structure PM and PMM collaboration effectively
This course includes
4h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
This micro-certification is free and self-paced (around two hours), offered by Product School via their email campaigns. It is not the same as Product School's flagship certificates, which cost $3,999+.
Comparison · LBS
Compare alternatives for Product Marketing Micro-Certification
Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
A free Product School micro-certification — a short, credible learning record for a specific skill, not the same as their paid flagship certificate or a formal qualification.
Instructor
I
Instructor
Product School instructor
Taught by Product School instructors with experience in both PM and product marketing roles at technology companies.
About this provider
PS
Product School
The leading product management education company, known for practitioner-led PM certifications and free foundational courses.