Product Marketing Micro-Certification
About this course
Product Marketing as a discipline sits between product management and marketing — owning competitive positioning, buyer personas and ICPs, message mapping, sales enablement, and the 'why buy' narrative for products. This micro-cert covers the Product Marketing Manager's toolkit and how PMs collaborate with PMMs in organizations that have both roles.
In smaller organizations, PMs often absorb product marketing responsibilities directly. Understanding product marketing frameworks makes PMs more effective partners in GTM, helps them write more compelling product briefs, and prepares practitioners who want to specialize in product marketing as a career direction.
What you'll learn
This course includes
Compare alternatives for Product Marketing Micro-Certification
- Price
- FreeFree micro-certification
- Duration
- 4 hrs
- Level
- Intermediate
- Certificate
- Micro-Certification
- Price
- PaidFree to audit, paid certificate
- Duration
- 19 hrs
- Level
- Beginner
- Certificate
- Course Certificate
- Price
- FreeAudit free · Cert $49/mo
- Duration
- 56 hrs
- Level
- Beginner
- Certificate
- Professional
- Price
- PaidFree to audit, paid certificate
- Duration
- 15 hrs
- Level
- Beginner
- Certificate
- Course Certificate
Instructor
Taught by Product School instructors with experience in both PM and product marketing roles at technology companies.
Requirements
- Basic marketing or PM familiarity helpful
Who this course is for
- PMs in smaller organizations who handle product marketing responsibilities
- Marketers moving toward product marketing specialization
- Practitioners exploring the PM-PMM boundary in tech companies