Go-to-Market Strategy Micro-Certification

Go-to-Market Strategy covers the product launch process from strategy to execution: defining target audiences, writing positioning and messaging, selecting distribution channels, coordinating with marketing and sales for launch sequencing, and measuring launch success. It addresses both B2B and B2C product contexts with frameworks applicable to both.

GTM is often the gap between great products and successful launches — technically strong product teams frequently under-invest in market introduction strategy, treating launch as a marketing problem rather than a product responsibility. This micro-cert builds the strategic framing PMs need to own the launch process rather than delegating it entirely to marketing.