Go-to-Market Strategy Micro-Certification

In around two hours it works through defining target audiences, writing positioning and messaging, choosing distribution channels, and coordinating with marketing and sales — the go-to-market work that decides whether a good product actually finds its users. It's a practical primer for PMs and product marketers, not an in-depth programme. Free and self-paced via Product School's email campaigns, and separate from their $3,999-plus flagship certificates; a short but credible marker of the specific skill (as of 2026).

Go-to-Market Strategy covers the product launch process from strategy to execution: defining target audiences, writing positioning and messaging, selecting distribution channels, coordinating with marketing and sales for launch sequencing, and measuring launch success. It addresses both B2B and B2C contexts with frameworks applicable to both.