A free Product School micro-certification on the product-launch process — defining target audiences, writing positioning and messaging, selecting distribution channels, and coordinating with marketing and sales. Short and free, a practical primer on go-to-market for PMs and product marketers.
Good for: A free primer on go-to-market strategy and launches.
Less suitable if: You want an in-depth programme or a flagship credential.
Go-to-Market Strategy covers the product launch process from strategy to execution: defining target audiences, writing positioning and messaging, selecting distribution channels, coordinating with marketing and sales for launch sequencing, and measuring launch success. It addresses both B2B and B2C product contexts with frameworks applicable to both.
What you'll learn
Define target customer segments and value proposition for launch
Write positioning statements and messaging for different audiences
Select and sequence distribution channels for product launch
Build launch plans with cross-functional coordination
Define and track launch success metrics
This course includes
4h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
This micro-certification is free and self-paced (around two hours), offered by Product School via their email campaigns. It is not the same as Product School's flagship certificates, which cost $3,999+.
Comparison · LBS
Compare alternatives for Go-to-Market Strategy Micro-Certification
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A free Product School micro-certification — a short, credible learning record for a specific skill, not the same as their paid flagship certificate or a formal qualification.
Instructor
I
Instructor
Product School instructor
Taught by Product School instructors with experience launching products at B2B and B2C companies across consumer tech and enterprise software.
About this provider
PS
Product School
The leading product management education company, known for practitioner-led PM certifications and free foundational courses.