UDUdemy
LinkedIn Ads & B2B Lead Generation Masterclass
Intermediate 10 hours English Completion Certificate Certificate
About this course
This course covers LinkedIn Advertising specifically for B2B lead generation: setting up Campaign Manager, building Sponsored Content and Message Ads, using LinkedIn's Lead Gen Forms for frictionless lead capture, and targeting by job title, industry, company size, and seniority.
Students learn B2B campaign strategy — how to nurture enterprise buyers through awareness to conversion, how to use LinkedIn's Insight Tag for retargeting, and how to measure true pipeline impact beyond vanity metrics.
What you'll learn
Build LinkedIn Campaigns with Sponsored Content, Message Ads, and Lead Gen Forms
Target audiences by job title, function, seniority, company, and industry
Implement the LinkedIn Insight Tag for website retargeting and conversion tracking
Design B2B nurture sequences that move enterprise buyers through the funnel
Measure LinkedIn Ads ROI with proper attribution and pipeline reporting
This course includes
10h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.
Instructor
IR
Isaac Rudansky
Udemy instructor
65K+ learners6 courses4.5 instructor rating
Taught by B2B marketing specialists on Udemy with active LinkedIn Ads management experience for SaaS, professional services, and enterprise tech companies.
Requirements
- Basic digital marketing knowledge; familiarity with B2B buying cycles helpful
Who this course is for
- B2B marketers who want to generate qualified leads through LinkedIn Ads
- SaaS and tech company marketers targeting enterprise decision-makers
- Digital marketers expanding from demand gen into LinkedIn's unique B2B audience
About this provider
UD
Udemy
The world's largest online learning marketplace. 65M+ students, 210,000+ courses.
Frequently asked questions
Yes — CPCs are significantly higher, but B2B targeting precision means qualified leads that would cost multiples more elsewhere.
$1,000-3,000/month is the minimum for meaningful B2B LinkedIn Ads data — below that, audience sizes are too small.