A Udemy course on LinkedIn Advertising for B2B lead generation — setting up Campaign Manager, building Sponsored Content and Message Ads, and using Lead Gen Forms. Focused and practical for B2B marketers. LinkedIn ads are relatively expensive, and ad spend is separate from the course.
Good for: B2B lead generation through LinkedIn advertising.
Less suitable if: You are B2C or want organic/other channels.
Skills you'll gain
LinkedIn AdsB2B marketingLead generationCampaign ManagerSponsored ContentLead Gen Forms
Is this course right for you?
A good fit if you…
You do B2B marketing
You want LinkedIn lead generation
You have an ad budget
Consider something else if you…
You are B2C
You want organic channels
You already run LinkedIn ads well
Requirements: A LinkedIn Campaign Manager account; an ad budget.
Realistic time: Several hours of video.
About this course
This course covers LinkedIn Advertising specifically for B2B lead generation: setting up Campaign Manager, building Sponsored Content and Message Ads, using LinkedIn's Lead Gen Forms for frictionless lead capture, and targeting by job title, industry, company size, and seniority.
What you'll learn
Build LinkedIn Campaigns with Sponsored Content, Message Ads, and Lead Gen Forms
Target audiences by job title, function, seniority, company, and industry
Implement the LinkedIn Insight Tag for website retargeting and conversion tracking
Design B2B nurture sequences that move enterprise buyers through the funnel
Measure LinkedIn Ads ROI with proper attribution and pipeline reporting
This course includes
10h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Udemy lists a high price but the course is nearly always on sale for roughly $12–20 with lifetime access — wait for a discount rather than paying full price. LinkedIn ad spend is separate — and LinkedIn ads are relatively expensive per click, so budget accordingly.
Comparison · LBS
Compare alternatives for LinkedIn Ads & B2B Lead Generation Masterclass
Same topic, different options. We surface the trade-offs others hide so you can pick the course that actually fits your time, budget, and goals.
You receive a Udemy completion certificate — a learning record, not a formal or accredited qualification.
Instructor
IR
Isaac Rudansky
Udemy instructor
65K+ learners6 courses4.5 instructor rating
Taught by B2B marketing specialists on Udemy with active LinkedIn Ads management experience for SaaS, professional services, and enterprise tech companies.
About this provider
UD
Udemy
The world's largest online learning marketplace. 65M+ students, 210,000+ courses.