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Conduct UX Research and Test Early Concepts

4.8(11,000)·480K enrolled
Beginner 20 hours English Course Certificate Certificate
Editor's Pick
The practitioner companion to Michigan's methodological deep-dive — teaches research as it's actually done inside a UX role.

About this course

This is the fourth course in Google's UX Design Professional Certificate, covering the research phase of the design process: planning a research study, recruiting participants, writing a research plan, moderating usability tests, taking observation notes, synthesizing findings into themes, and communicating insights to design teams and stakeholders.

Unlike Michigan's research course (which goes deeper into methodology and research design theory), this course stays closer to the day-to-day execution of research as a practicing UX designer — how to actually plan and run a study under real project constraints. It's part of the larger Google UX Design Certificate path, so it works well both standalone and as part of that certificate sequence.

What you'll learn

Plan a UX research study from objective-setting to participant recruiting
Moderate usability tests effectively
Take structured observation notes during research sessions
Synthesize research findings into actionable insights
Present research insights to design teams and stakeholders

This course includes

20h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

GU
Google UX Design Team
Coursera instructor
480K+ learners7 courses4.8 instructor rating

Delivered by current Google UX designers and researchers, providing first-person practitioner perspective on how UX research is conducted inside a technology company.

Requirements

  • Prior UX foundations knowledge helpful (completing earlier Google UX courses recommended)

Who this course is for

  • Learners working through Google's UX Design Certificate sequence
  • Junior UX designers who need structured research execution skills
  • Anyone preparing for an entry-level UX design or research role

About this provider

CO
Coursera
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Frequently asked questions

It's the fourth course in the sequence, and while content builds on prior courses, it can be taken standalone if you already have UX foundations knowledge.
Google's course is more execution-focused (how to plan and run a study in practice); Michigan's course goes deeper into research methodology and design (why each method works and when to use it). Both are valuable for different depth needs.
Free to audit; the certificate requires a Coursera subscription or one-time payment.
Paid
Free to audit; included in Google UX Design Certificate
Enroll now