Google Analytics Certification
About this course
The Google Analytics Certification, issued through Google's official Skillshop platform, is the standard credential for demonstrating Google Analytics 4 (GA4) proficiency. It covers setting up GA4 properties, configuring events and conversions, building reports, and using GA4 data to inform marketing and product decisions — directly mirroring the skills the certifying exam tests.
Because nearly every company with a website uses Google Analytics, this certification has unusually broad applicability across marketing, product, and data analyst roles — it's frequently listed as a preferred or required qualification in job postings for digital marketing and growth roles. Unlike third-party GA tutorials, this is Google's own official training and exam, so the certificate carries the credibility of being issued directly by the platform vendor.
What you'll learn
This course includes
Compare alternatives for Google Analytics Certification
- Price
- FreeCompletely free, official Google certification
- Duration
- 6 hrs
- Level
- Beginner
- Certificate
- Certification
- Price
- FreeCompletely free, openly licensed — no certificate
- Duration
- 34 hrs
- Level
- Intermediate
- Certificate
- Price
- FreeFree lecture materials; some versions paid
- Duration
- 50 hrs
- Level
- Advanced
- Certificate
- Price
- FreeFree lecture materials; some versions paid
- Duration
- 50 hrs
- Level
- Advanced
- Certificate
Instructor
Delivered through Google's official Skillshop training platform, developed and maintained by the Google Analytics product team.
Requirements
- No prior analytics experience required
- A free Google account to access Skillshop and take the certification exam
Who this course is for
- Digital marketers needing GA4 proficiency for their role
- Data analysts working with web/app analytics data
- Job seekers targeting roles that list Google Analytics certification as a requirement