Google's free Analytics certification (GA4), taken through Skillshop. It is a practical, widely used marketing credential — you study the free material, then pass a short exam. Genuinely useful because analytics is part of almost every marketing role, and the whole thing is free.
Good for: Marketers and analysts who want a free, practical GA4 credential.
Less suitable if: You never work with web analytics, or you want deep data-science skills.
Skills you'll gain
Google Analytics 4Web analyticsReportingConversionsAudiencesData-driven marketing
Is this course right for you?
A good fit if you…
You work in or towards marketing
You want a free practical credential
You use or will use GA4
Consider something else if you…
You never touch web analytics
You want deep data science
You want a paid formal qualification
Requirements: None.
Realistic time: About 6 hours of study before the exam.
About this course
The Google Analytics Certification, issued through Google's official Skillshop platform, is the standard credential for demonstrating Google Analytics 4 (GA4) proficiency. It covers setting up GA4 properties, configuring events and conversions, building reports, and using GA4 data to inform marketing and product decisions — directly mirroring the skills the certifying exam tests.
What you'll learn
Set up and configure GA4 properties correctly
Track events, conversions, and key user actions
Build and interpret GA4 reports for marketing decisions
Pass the official Google Analytics certification exam
Use GA4 data to inform digital marketing strategy
This course includes
6h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Completely free on Google Skillshop — both the study material and the exam. There are no fees and you can retake the exam immediately if needed.
Comparison · LBS
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Instructor
GS
Google Skillshop Team
Google instructor
1.8M+ learners20 courses4.7 instructor rating
Delivered through Google's official Skillshop training platform, developed and maintained by the Google Analytics product team.
About this provider
GO
Google
Free, self-paced courses and certificates from Google — Career Certificates, Digital Garage, and Machine Learning Crash Course.