A practical Udemy course on advertising with Facebook and Instagram (Meta) ads — setting up campaigns, targeting audiences and optimising for results. It is hands-on and beginner-friendly, aimed at marketers, business owners and freelancers running paid social.
Good for: Marketers and business owners who want to run Facebook and Instagram ads.
Less suitable if: You already run Meta ad campaigns, or you want organic social rather than paid.
Skills you'll gain
Facebook AdsInstagram advertisingMeta Ads ManagerAudience targetingCampaign optimisationPaid social
Is this course right for you?
A good fit if you…
You want to run Meta ads
You are a marketer or business owner
You like practical campaigns
Consider something else if you…
You already run Meta ads
You want organic social
You want a broad marketing overview
Requirements: None; you will need an ad budget to run real campaigns.
Realistic time: About 30 hours; a few weeks part-time.
About this course
Meta's advertising platform (Facebook + Instagram Ads) remains the most accessible paid social advertising system for small businesses, e-commerce brands, and freelance marketers — with precise audience targeting, flexible budgets, and measurable outcomes. This course covers Ads Manager from account setup through campaign objectives, audience targeting (interest, behavioral, Custom Audiences, Lookalike Audiences), ad formats, retargeting strategies, budget optimization, and performance analysis.
What you'll learn
Set up Meta Business Suite and Ads Manager accounts correctly
Structure campaigns with the right objectives for awareness, consideration, and conversion
Build Custom Audiences and Lookalike Audiences for targeting
Create retargeting campaigns for website visitors and cart abandoners
Analyze campaign performance and optimize for ROAS
This course includes
30h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
A paid Udemy course, usually on sale for around $12 to $20. Running real ads needs your own advertising budget on top. Lifetime access and a refund window.