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Facebook Ads & Instagram Advertising Complete Course 2026

4.5(18,000) on Udemy·220K enrolled
Beginner 30 hours English Course Certificate
SkillsFacebook AdsInstagram advertisingMeta Ads ManagerAudience targetingCampaign optimisationPaid social

Is this course right for you?

Our take
A practical, hands-on way to learn Meta (Facebook and Instagram) advertising for small businesses, e-commerce and freelancers. It focuses on running campaigns profitably.

Good for: marketers and business owners who want to run Facebook and Instagram ads.

Skip if: you already run Meta ad campaigns, or you want organic social rather than paid.

It covers Ads Manager end to end — account setup, campaign objectives, audience targeting (interests, Custom and Lookalike Audiences), ad formats, retargeting, budget optimisation and ROAS analysis — with a practical focus on campaign structure and testing that beats platform-agnostic marketing courses.

What it does not do is cover organic social or other ad channels — it is paid Meta ads specifically — so if you want organic growth, or you already run Meta campaigns, it is not the right fit. Ad platforms change often, and the course is kept updated; on price, wait for a Udemy sale.

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About this course

Meta's advertising platform (Facebook + Instagram Ads) remains the most accessible paid social advertising system for small businesses, e-commerce brands, and freelance marketers — with precise audience targeting, flexible budgets, and measurable outcomes. This course covers Ads Manager from account setup through campaign objectives, audience targeting (interest, behavioral, Custom Audiences, Lookalike Audiences), ad formats, retargeting strategies, budget optimization, and performance analysis.

Browse all Marketing courses Browse all Udemy courses

Instructor

TM
Tomas Moravek
Udemy instructor
220K+ learners15 courses4.5 instructor rating

Taught by Tomas Moravek, a digital marketing practitioner with experience running Meta advertising campaigns for e-commerce brands and agencies.

Frequently asked questions

Yes for a practical, hands-on start with Facebook and Instagram advertising, for marketers, business owners or freelancers.

To run real campaigns, yes — Meta ads cost money to run, separate from the course. You can still learn the setup without spending much.

Yes. It starts from setting up Ads Manager and builds to targeting and optimisation.

A paid Udemy course, usually on sale for around $12 to $20, separate from any ad spend.

Meta's ad platform changes often, so check the newest sections match the current Ads Manager.
Paid
Paid, frequently discounted
Enroll now