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Facebook Ads & Instagram Advertising Complete Course 2026

4.5(18,000)·220K enrolled
Beginner 30 hours English Completion Certificate Certificate

About this course

Meta's advertising platform (Facebook + Instagram Ads) remains the most accessible paid social advertising system for small businesses, e-commerce brands, and freelance marketers — with precise audience targeting, flexible budgets, and measurable outcomes. This course covers Ads Manager from account setup through campaign objectives, audience targeting (interest, behavioral, Custom Audiences, Lookalike Audiences), ad formats, retargeting strategies, budget optimization, and performance analysis.

Meta advertising skills are consistently among the most-requested in freelance marketing job postings — clients want practitioners who can manage campaigns profitably. The practical focus on campaign structure, testing methodology, and ROAS optimization makes this more actionable than platform-agnostic digital marketing courses.

What you'll learn

Set up Meta Business Suite and Ads Manager accounts correctly
Structure campaigns with the right objectives for awareness, consideration, and conversion
Build Custom Audiences and Lookalike Audiences for targeting
Create retargeting campaigns for website visitors and cart abandoners
Analyze campaign performance and optimize for ROAS

This course includes

30h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
Comparison · LBS

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Instructor

TM
Tomas Moravek
Udemy instructor
220K+ learners15 courses4.5 instructor rating

Taught by Tomas Moravek, a digital marketing practitioner with experience running Meta advertising campaigns for e-commerce brands and agencies.

Requirements

  • Basic familiarity with Facebook; business page or ad account recommended

Who this course is for

  • E-commerce store owners who want to run their own Facebook and Instagram ads
  • Freelance marketers building paid social advertising skills
  • Marketing professionals adding Meta advertising to their skill set

About this provider

UD
Udemy
The world's largest online learning marketplace. 65M+ students, 210,000+ courses.
Visit Udemy →

Frequently asked questions

Yes — Meta Ads Manager runs both, and the course covers placement across both platforms.
You can start campaigns with as little as $5/day — the course recommends running small test campaigns alongside the content.
Paid
One-time purchase, sales ~$15
Enroll now