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Business Strategy Masterclass - Master Business Strategy

4.4(682)·3K enrolled
All levels 5.9 hours English Completion Certificate

About this course

This course moves through the full strategy lifecycle: analysis frameworks (PESTLE, SWOT, Porter's Five Forces, VRIO, BCG and GE-McKinsey matrices), formulation tools (Ansoff Matrix, generic strategies, scenario planning), and implementation topics (organizational design, change management, OKRs), closing with digital marketing/AI integration and a capstone strategic plan presentation.

The honest take: at 682 reviews, this is a smaller course than the big strategy-consulting bundles, but the curriculum breadth — covering more named frameworks in 6 hours than most competitors — makes it a solid, fast option for getting fluent in the standard strategy toolkit rather than a deep consulting-style program.

What you'll learn

Apply PESTLE, SWOT, and Porter's Five Forces to analyze industries and competitors
Use the BCG Matrix and GE-McKinsey Matrix to evaluate business portfolios
Develop strategy using the Ansoff Matrix and Porter's generic strategies
Apply Blue Ocean Strategy to find uncontested market space
Implement strategic plans, including change management and OKRs
Integrate digital marketing and AI into business strategy

This course includes

5.9h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

SD
Salil Dhawan
Udemy instructor
learners courses instructor rating

Salil Dhawan is a serial entrepreneur with a Boston University business education, who has started and grown 7+ businesses across manufacturing, wholesale, and retail.

Requirements

  • No specific prerequisites — basic business familiarity is helpful but not required

Who this course is for

  • Entrepreneurs refining strategic planning skills
  • Managers and professionals advancing into business development or consulting roles

About this provider

UD
Udemy
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4.3 trust score
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Frequently asked questions

PESTLE, SWOT, Porter's Five Forces, VRIO, Value Chain, BCG Matrix, GE-McKinsey Matrix, Ansoff Matrix, Porter's generic strategies, and Blue Ocean Strategy, among others.
It includes practical assignments and a capstone project where you present a strategic business plan.
Yes — a dedicated module covers integrating digital marketing and AI into business strategy.
Just under 6 hours across 45 lectures and 11 sections, with 3 Role Play exercises.
Entrepreneurs, managers, and professionals moving into business development, consulting, or corporate strategy roles.
Paid
$19.99 one-time · 30-day money-back guarantee
View on Udemy