Business Strategy Masterclass - Master Business Strategy
4.4(682) on Udemy·3K enrolled
All levels 5.9 hours English Course Certificate
Our recommendation
A Udemy course moving through the full strategy lifecycle — analysis frameworks (PESTLE, SWOT, Porter's Five Forces, VRIO, BCG and GE-McKinsey), formulation tools (Ansoff, generic strategies, scenario planning) and execution. Comprehensive and framework-rich — a practical toolkit for anyone doing or studying business strategy.
Good for: A practical toolkit of business-strategy frameworks.
Less suitable if: You want a single case-based approach or academic depth.
Skills you'll gain
Business strategySWOTPorter's Five ForcesPESTLEScenario planningStrategic analysis
Is this course right for you?
A good fit if you…
You want strategy frameworks you can apply
You are a manager, founder or student
You like structured toolkits
Consider something else if you…
You want a single case-based approach
You want academic depth
You already know these frameworks
Requirements: None.
Realistic time: Several hours of video.
About this course
This course moves through the full strategy lifecycle: analysis frameworks (PESTLE, SWOT, Porter's Five Forces, VRIO, BCG and GE-McKinsey matrices), formulation tools (Ansoff Matrix, generic strategies, scenario planning), and implementation topics (organizational design, change management, OKRs), closing with digital marketing/AI integration and a capstone strategic plan presentation.
What you'll learn
Apply PESTLE, SWOT, and Porter's Five Forces to analyze industries and competitors
Use the BCG Matrix and GE-McKinsey Matrix to evaluate business portfolios
Develop strategy using the Ansoff Matrix and Porter's generic strategies
Apply Blue Ocean Strategy to find uncontested market space
Implement strategic plans, including change management and OKRs
Integrate digital marketing and AI into business strategy
This course includes
5.9h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Udemy lists a high price but the course is nearly always on sale for roughly $12–20 with lifetime access — wait for a discount rather than paying full price.
Comparison · LBS
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UDUdemy4.4(682)
Business Strategy Masterclass - Master Business Strategy
You receive a Udemy completion certificate — a learning record, not a formal or accredited qualification.
Instructor
SD
Salil Dhawan
Udemy instructor
Salil Dhawan is a serial entrepreneur with a Boston University business education, who has started and grown 7+ businesses across manufacturing, wholesale, and retail.
About this provider
UD
Udemy
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