CODuke University · on Coursera
Business Metrics for Data-Driven Companies
Beginner English Professional CertificateFREE
What you'll learn
Identify the metrics that matter for a business
Understand roles in a data-driven organisation
Frame business questions data can answer
Read and interpret business metrics
Learn from real analytics case studies
Set up for deeper analytics study
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
DE
Daniel Egger
Coursera instructor
— learners— courses — instructor rating
Daniel Egger and Jana Schaich Borg teach at Duke University, where Egger leads executive data-science education. The course reflects a practical, business-first view of analytics aimed at newcomers.
Requirements
- No experience required
Who this course is for
- Beginners exploring business analytics
- Managers wanting data literacy
- Anyone starting the Excel to MySQL specialization
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
Yes — it's a popular, beginner-friendly introduction that focuses on understanding metrics and data roles before any technical tools, so it's an easy on-ramp.
You can audit the full course free on Coursera. A certificate is available with a subscription.
No — it assumes no background. It's about which metrics matter and how data-driven companies work, not coding or databases (those come later in the specialization).
Yes — it's the first course of Duke's Excel to MySQL: Analytic Techniques for Business specialization.
Around eight hours of content across five modules — completable in a week or two.