COCalArts · on Coursera
Web Design: Strategy and Information Architecture
Intermediate English Professional CertificateFREE
What you'll learn
Define a website's strategy and scope
Research and understand target users
Develop information architecture and content structure
Build user personas and site personas
Understand agile vs waterfall approaches
Plan user testing for a site
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
RJ
Roman Jaster
Coursera instructor
— learners— courses — instructor rating
Roman Jaster teaches in the design program at CalArts. The course reflects a design-school approach to the strategy and structure that underpin good websites, rather than front-end coding.
Requirements
- Some related experience helps (intermediate level)
Who this course is for
- Aspiring web and UX designers
- People planning a complex website
- Designers strengthening IA skills
About this provider
CO
Coursera
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4.6 trust score
Frequently asked questions
No — it's about the strategy and information architecture behind a site: research, goals, content structure, and planning. There's no front-end coding.
It's pitched at the intermediate level and moves fairly quickly, so a little related experience helps, though motivated beginners can follow it.
You can audit the full course free on Coursera. The certificate and peer-graded work require a subscription.
You complete the first half of a large website project — its strategy, scope, and information architecture — so you finish with planning artefacts, not code.
Yes — it's part of CalArts' UI/UX Design specialization, covering the planning stage of the design process.