A free Product School micro-certification on the metrics and data skills central to modern PM work — defining success metrics, building funnel analysis to diagnose drop-off, and designing and interpreting A/B tests. Short, free and practical, a quick way for PMs to sharpen their data skills.
Good for: PMs sharpening their metrics and data skills, for free.
Less suitable if: You want deep analytics coding or a flagship credential.
Requirements: Some product-management context helps.
Realistic time: About 2 hours.
About this course
Product Analytics covers the metrics and data skills central to modern PM work: defining the right success metrics for product features, building funnel analysis to diagnose user drop-off, designing and interpreting A/B tests, using cohort analysis to understand retention, and applying frameworks like AARRR (pirate metrics) and North Star metric design. The emphasis is on decision-making, not technical data manipulation — PMs who use analytics dashboards rather than writing SQL queries.
What you'll learn
Define North Star metrics and success metrics for product features
Build and interpret funnel analysis to diagnose conversion issues
Design and analyze A/B tests for feature decisions
Apply cohort analysis to understand retention and engagement
Use the AARRR framework to structure product growth analysis
This course includes
5h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
This micro-certification is free and self-paced (around two hours), offered by Product School via their email campaigns. It is not the same as Product School's flagship certificates, which cost $3,999+.
Comparison · LBS
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PSProduct School
Product Analytics Micro-Certification
Price
Free
Free micro-certification
Duration
5 hrs
Level
Intermediate
Certificate
Microcredential
COCoursera4.8(14,000)
Google Advanced Data Analytics Professional Certificate
A free Product School micro-certification — a short, credible learning record for a specific skill, not the same as their paid flagship certificate or a formal qualification.
Instructor
I
Instructor
Product School instructor
Taught by senior Product School instructors with PM experience at Google, Airbnb, and Spotify — PMs who use analytics tools daily.
About this provider
PS
Product School
The leading product management education company, known for practitioner-led PM certifications and free foundational courses.