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IBM · on Coursera

Introduction to Artificial Intelligence (AI)

Beginner English Course CertificateFREE
Our recommendation
IBM's wide, accessible survey of AI on Coursera: what AI is, the difference between machine learning and deep learning, and how AI shows up in everyday products and industries. It is beginner-friendly and non-technical, with light hands-on exposure. A good orientation course rather than a route to building AI yourself.

Good for: A broad, beginner-friendly overview of AI and its applications.

Less suitable if: You want to build models or learn the maths and coding.

Skills you'll gain

Artificial intelligenceMachine learning conceptsDeep learning conceptsAI applicationsAI ethics

Is this course right for you?

A good fit if you…

You want to understand AI broadly
You are non-technical or new to the field
You want an industry-oriented survey

Consider something else if you…

You want to build or code AI models
You want mathematical depth
You already understand AI fundamentals

Requirements: None.

Realistic time: Around 10–12 hours.

About this course

Introduction to Artificial Intelligence (AI) from IBM gives a wide, accessible survey of the field: what AI is, the difference between machine learning and deep learning, and how AI shows up in everyday products and industries. It also touches the parts people often skip — bias, ethics, and the realities of adopting AI at work.

What you'll learn

Define AI and its main subfields
Distinguish machine learning from deep learning
Identify real-world applications across industries
Understand key concepts like neural networks at a high level
Recognise issues of bias, ethics, and AI adoption
Try AI tools without writing code

This course includes

Yes
Certificate
Yes
Mobile access
English
Language

What it costs

Free to audit on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.

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Is the certificate recognised?

An IBM certificate on Coursera is a solid learning record for a foundational course, though it is not a professional AI qualification.

Last updated

Instructor

RA
Rav Ahuja
Coursera instructor

Taught by Rav Ahuja and IBM's Skills Network team, who run many of IBM's popular entry-level data and AI courses. The style is practical and survey-oriented, aimed at newcomers rather than engineers.

About this provider

CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
Visit Coursera

Frequently asked questions

You can audit it free on Coursera; the certificate requires a subscription or Coursera Plus.
No. It is largely non-technical and aimed at understanding AI rather than building it.
This surveys what AI is and where it is used; hands-on model-building courses (like Andrew Ng's) come after this kind of overview.
It is a credible learning record for a foundational course, though not a professional qualification on its own.
Around 10–12 hours, typically over a couple of weeks.
Free
to audit
Enroll now