Udemy

Google Analytics 4 (GA4) — From Beginners to Advanced

4.6(8,000) on Udemy·95K enrolled
Beginner 12 hours English Course Certificate
Our recommendation
A Udemy course covering GA4 from property setup through advanced analysis — event tracking, custom dimensions and metrics, conversions, and the Explore reports. Comprehensive and practical for marketers and analysts adopting GA4. GA4 itself is free to use.

Good for: Learning GA4 thoroughly, setup to advanced analysis.

Less suitable if: You want a quick overview or a different analytics tool.

Skills you'll gain

Google Analytics 4Event trackingConversionsCustom metricsExplore reportsWeb analytics

Is this course right for you?

A good fit if you…

You use or will use GA4
You are a marketer or analyst
You want thorough coverage

Consider something else if you…

You want a quick overview
You use a different tool
You already know GA4 well

Requirements: A Google Analytics account (free) helps.

Realistic time: Several hours of video.

About this course

This GA4 masterclass covers everything from property setup through advanced analysis: configuring event tracking, creating custom dimensions and metrics, setting up conversions, and using Explore reports for funnel analysis, user lifetime value, and cohort analysis.

What you'll learn

Set up a GA4 property with proper event tracking and data streams
Create custom events, conversions, and custom dimensions for your use case
Build funnel, cohort, and segment overlap analyses in Explore
Connect GA4 to Google Ads for audience targeting and attribution
Export raw GA4 data to BigQuery for custom analysis

This course includes

12h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language

What it costs

Udemy lists a high price but the course is nearly always on sale for roughly $12–20 with lifetime access — wait for a discount rather than paying full price. GA4 itself is free to use.

Comparison · LBS

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Prices & availability can change — confirm on the provider's site. We're not affiliated with any single provider.

Is the certificate recognised?

You receive a Udemy completion certificate — a learning record, not a formal or accredited qualification. It is separate from Google's own free GA4 certification via Skillshop.

Instructor

DW
Daragh Walsh
Udemy instructor
95K+ learners6 courses4.6 instructor rating

Taught by digital analytics specialists on Udemy with extensive GA4 implementation experience for e-commerce and SaaS clients.

About this provider

UD
Udemy
The world's largest online learning marketplace. 65M+ students, 210,000+ courses.
Visit Udemy

Frequently asked questions

Yes — GA4 is free to use; the course teaches how to set it up and analyse with it.
Ignore the list price — Udemy runs near-constant sales, so it is usually around $12–20 with lifetime access.
Yes — Google offers a free GA4 certification via Skillshop, separate from this Udemy course.
GA4 changes frequently, so check the course's last-updated date before buying.
Marketers and analysts adopting GA4 who want thorough coverage.
Paid
One-time purchase, sales ~$15
Enroll now