UDUdemy
Google Analytics 4 (GA4) — From Beginners to Advanced
Beginner 12 hours English Completion Certificate Certificate
About this course
This GA4 masterclass covers everything from property setup through advanced analysis: configuring event tracking, creating custom dimensions and metrics, setting up conversions, and using Explore reports for funnel analysis, user lifetime value, and cohort analysis.
The course also covers GA4's integrations with Google Ads for audience targeting and BigQuery for raw data export — giving marketers and analysts the skills to extract maximum value from Google's current analytics standard.
What you'll learn
Set up a GA4 property with proper event tracking and data streams
Create custom events, conversions, and custom dimensions for your use case
Build funnel, cohort, and segment overlap analyses in Explore
Connect GA4 to Google Ads for audience targeting and attribution
Export raw GA4 data to BigQuery for custom analysis
This course includes
12h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
DW
Daragh Walsh
Udemy instructor
95K+ learners6 courses4.6 instructor rating
Taught by digital analytics specialists on Udemy with extensive GA4 implementation experience for e-commerce and SaaS clients.
Requirements
- Basic website analytics concepts; Google account for practice implementation
Who this course is for
- Marketers and analysts who need to work with GA4 as Universal Analytics is sunset
- Digital marketing professionals who track website and app performance
- E-commerce managers who need conversion tracking and attribution
About this provider
UD
Udemy
The world's largest online learning marketplace. 65M+ students, 210,000+ courses.
Frequently asked questions
No — Google permanently sunset Universal Analytics in 2024. GA4 is now the only Google Analytics option.
GTM integration is covered for event implementation — it's the recommended way to deploy GA4 without modifying site code.