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Google Analytics 4 (GA4) — From Beginners to Advanced

4.6(8,000) on Udemy·95K enrolled
Beginner 12 hours English Course Certificate
SkillsGoogle Analytics 4Event trackingConversionsCustom metricsExplore reportsWeb analytics

Is this course right for you?

Our take
GA4 gets a thorough Udemy treatment here — from setting up a property to advanced analysis.

Good for: Learning GA4 thoroughly, setup to advanced analysis.

Skip if: You want a quick overview or a different analytics tool.

It runs through event tracking, custom dimensions and metrics, conversions, and the Explore reports, which is genuinely useful because GA4's event-based model is a real departure from the old Universal Analytics and trips up marketers migrating across. Coming out able to actually navigate and analyse in GA4, not just set it up, is the win. GA4 itself is free to use.

It won't suit you if you want a quick overview or a different analytics tool. Udemy lists a high price but it's nearly always $12–20 on sale with lifetime access — wait for the discount. Note it's separate from Google's own free GA4 certification via Skillshop, and since GA4 changes frequently, check the last-updated date (as of 2026).

Comparison · LBS

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About this course

This GA4 masterclass covers everything from property setup through advanced analysis: configuring event tracking, creating custom dimensions and metrics, setting up conversions, and using Explore reports for funnel analysis, user lifetime value, and cohort analysis.

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Instructor

DW
Daragh Walsh
Udemy instructor
95K+ learners6 courses4.6 instructor rating

Taught by digital analytics specialists on Udemy with extensive GA4 implementation experience for e-commerce and SaaS clients.

Frequently asked questions

Yes. Google Analytics 4 is free for essentially all users — you can set it up and track a website at no cost, which is what the vast majority of businesses use. There is a paid enterprise tier, Analytics 360, but it starts around 50,000 US dollars a year and is aimed at very large organisations, so it is irrelevant to almost everyone learning GA4.

Yes — Google offers the Google Analytics Certification (the successor to the old GAIQ) free through its Skillshop platform, and passing it earns a shareable credential. This course is designed partly to prepare you for that exam, but the certification itself is taken directly with Google, not issued by the course. The course gives you a completion certificate too, which carries less weight than Google's own.

Marketers, business owners, analysts, and anyone who needs to measure website or app performance with GA4 — especially people who knew the old Universal Analytics and must adapt to GA4's very different, event-based model. It assumes no deep technical background, so beginners can follow it, though some familiarity with websites and marketing concepts helps the reporting sections make sense.

Mostly, and this matters for GA4 specifically. GA4 replaced Universal Analytics in 2023 and Google still changes its interface and features fairly often, so check the course's recent-update date before relying on step-by-step walkthroughs. The core concepts — events, conversions, audiences, reports — are stable; it is the exact menu locations that drift, so cross-check against the live GA4 interface as you go.

It is a paid Udemy course, usually available at a low price during Udemy's frequent sales rather than at full list, with lifetime access. Since GA4 itself is free to use and Google's certification is free to sit, the course fee is effectively the whole cost — a modest spend for structured teaching when bought on discount, though plenty of free GA4 material exists too if you prefer to self-direct.
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