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Generative AI for Everyone

4.8(24,100)·380K enrolled·Updated November 2024
Beginner 6 hours English Course CertificateFREE

What you'll learn

Understand what generative AI is and how it works at a high level
Identify use cases where generative AI helps and where it does not
Write better prompts using a structured approach
Estimate the cost and effort of building a generative AI project
Apply a responsible-AI lens to AI decisions at work
Plan a generative AI strategy for a team or company

This course includes

6h
On-demand video
20+
Readings
3
Graded quizzes
Yes
Certificate
Comparison · LBS

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Syllabus· 3 courses · 12+ lessons

Expand all →
  • What is generative AI?Video · 12 min
  • LLMs as a thought partnerVideo · 14 min
  • Lifecycle of a generative AI projectReading · 18 min
  • Quiz: GenAI basicsQuiz · 10 questions
  • Software applications using LLMsVideo · 16 min
  • Choosing a model: build vs buy vs APIVideo · 20 min
  • Cost and feasibility analysisReading · 15 min
  • Retrieval augmented generationVideo · 18 min
  • How AI affects jobsVideo · 15 min
  • Concerns about AI: bias, hallucination, abuseVideo · 18 min
  • Responsible AIReading · 20 min
  • Final assessmentQuiz · 15 questions

Instructor

AN
Andrew Ng
Founder, DeepLearning.AI · Adjunct Professor, Stanford University
8.0M learners22 courses 4.9 instructor rating

Andrew Ng is the founder of DeepLearning.AI, founding lead of Google Brain, and former Chief Scientist of Baidu. He co-founded Coursera, where his Machine Learning course is among the most-taken courses ever. He is an adjunct professor at Stanford University.

Requirements

  • No technical background required
  • Curiosity about how AI is changing work
  • Around 4–6 hours total
  • No coding involved

Who this course is for

  • Executives and managers planning AI initiatives
  • Knowledge workers wanting to understand AI deeply
  • Founders evaluating AI for their product
  • Career changers exploring the AI space

About this provider

C
Coursera
University-backed online learning platform · 142M learners · 7,000+ courses
4.6 trust score·Refund within 14 days
Browse all Coursera courses →

Frequently asked questions

Andrew Ng goes deeper on the "why" and business strategy. Google AI Essentials is more hands-on with tools. Pair them for a complete picture in under 15 hours.
No. There is no code. The focus is concepts, business cases, and responsible use. Engineers should follow up with Andrew's "ChatGPT Prompt Engineering for Developers" short course.
For most learners the audit is enough. Pay only if you want the badge on LinkedIn — recruiters do recognize "DeepLearning.AI + Andrew Ng" as a quality signal.
About 6 hours. Most learners finish in a single weekend.
Andrew Ng's Machine Learning Specialization (free to audit) if you want to go deeper, or AWS AI Practitioner if you want a vendor cert.
Free
Cert $49/mo
View on Coursera