Digital Competition in Financial Services

It examines how digitalisation, fintech challengers and big-tech platforms are rewriting the competitive dynamics of banking, and how incumbents can respond — the questions a strategist or manager actually wrestles with. That makes it analytical and strategic by design, so it's the wrong fit if you wanted hands-on fintech skills or a gentle first overview; it assumes you're here to think about the industry, not to build in it.

Free to audit on Coursera, with a certificate on a subscription (about $49/month) or Coursera Plus and financial aid available. The certificate documents completion rather than conferring a formal qualification; what you actually take away is a sharper way of reading the industry's competitive shifts (as of 2026).

Digital Competition in Financial Services looks at finance through a strategy and competition lens. From Copenhagen Business School, it examines how digitalisation, fintech entrants, and big-tech platforms are changing the competitive dynamics of banking and financial services — and how incumbents respond. It also weighs which responses actually work — partnering, acquiring, or building in-house — rather than assuming digitalisation is a single strategy.