COKennesaw State University · on Coursera
Business Model Canvas: A Tool for Entrepreneurs and Innovators
Beginner English Professional CertificateFREE
What you'll learn
Understand all nine blocks of the Business Model Canvas
Define a clear value proposition
Map customers, channels, and relationships
Model revenue streams and cost structure
Test assumptions behind a business idea
Complete a canvas for your own venture
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor
DS
Dan Stotz
Coursera instructor
— learners— courses — instructor rating
Dan Stotz teaches entrepreneurship at Kennesaw State University and has extensive experience in business coaching and innovation. The course reflects a practical, do-it-yourself approach to business modelling.
Requirements
- No prior experience required; bring a business idea
Who this course is for
- Aspiring entrepreneurs
- Innovators developing a new idea
- Anyone wanting to model a business
About this provider
CO
Coursera
University-backed online learning platform. 142M learners, 7,000+ courses from 325+ institutions.
4.6 trust score
Frequently asked questions
Yes — it's project-centered, so you apply the Business Model Canvas to a real idea and finish with a completed canvas rather than just learning the theory.
A one-page tool that maps the nine key parts of a business — value proposition, customers, channels, revenue, costs, and more — so you can design and test an idea quickly.
You can audit the full course free on Coursera. A certificate is available with a subscription.
It helps to bring one, since the course is built around applying the canvas to a real venture — but you can also use a hypothetical idea to learn the tool.
Yes — no prior experience is required, and the project format makes it approachable for first-time entrepreneurs.