Business Model Canvas: A Tool for Entrepreneurs and Innovators
Beginner English University CertificateFREE
Our recommendation
A hands-on, project-centred Coursera course from Kennesaw State University (Dan Stotz) built around one of entrepreneurship's most useful tools: the Business Model Canvas. You work through the canvas for a real or imagined venture, mapping how it creates and captures value. Practical and focused — ideal if you want to actually apply the tool, not just read about it.
Good for: Learning and applying the Business Model Canvas hands-on.
Less suitable if: You want a broad entrepreneurship overview or funding content.
Skills you'll gain
Business Model CanvasBusiness modellingValue propositionEntrepreneurshipVenture planning
Is this course right for you?
A good fit if you…
You want to apply the Business Model Canvas
You have a venture idea to map
You like project-based learning
Consider something else if you…
You want a broad entrepreneurship overview
You want funding or growth tactics
You dislike project work
Requirements: None; a venture idea to work on helps.
Realistic time: Around 6–10 hours.
About this course
Business Model Canvas: A Tool for Entrepreneurs and Innovators is a hands-on, project-centered course built around one of the most useful tools in entrepreneurship. From Kennesaw State University's Dan Stotz, it walks you through each block of the Business Model Canvas — value proposition, customers, channels, revenue, costs, and more — and has you apply it to a real idea.
What you'll learn
Understand all nine blocks of the Business Model Canvas
Define a clear value proposition
Map customers, channels, and relationships
Model revenue streams and cost structure
Test assumptions behind a business idea
Complete a canvas for your own venture
This course includes
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
You can audit the course free on Coursera. A certificate needs a Coursera subscription (about $49/month) or Coursera Plus, with financial aid available.
Comparison · LBS
Compare alternatives for Business Model Canvas: A Tool for Entrepreneurs and Innovators
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COCoursera
Business Model Canvas: A Tool for Entrepreneurs and Innovators
A Kennesaw State University certificate on Coursera is a credible learning record. It is a course certificate rather than a professional qualification or degree.
Instructor
DS
Dan Stotz
Coursera instructor
Dan Stotz teaches entrepreneurship at Kennesaw State University and has extensive experience in business coaching and innovation. The course reflects a practical, do-it-yourself approach to business modelling.