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MTF Institute · on Udemy

Business Leadership & Strategic Management Executive Program

4.8(15)·2K enrolled
All levels 8.5 hours English Completion Certificate

About this course

Taught by Dr. Joao Martins (PhD in Engineering, 30+ years in C-suite telecom/IT roles), this program covers four modules: strategic leadership and emotional intelligence, business architecture and financing (from idea to funding), competitive strategy (Porter's Five Forces, Blue Ocean Strategy, business model design), and strategic marketing/digital growth. It uses real case studies (Amazon, Apple, Tesla) and includes an MTF Institute certificate and student ID alongside the Udemy certificate.

The honest take: with only 15 reviews, this is a thin track record despite the strong 4.8 rating and credentialed instructor — worth it if the dual-certification and MTF network angle appeals, but go in knowing the review base is small.

What you'll learn

Differentiate leadership from management and apply each appropriately
Design business models using the Business Model Canvas
Apply SWOT, PESTLE, and Porter's Five Forces for competitive analysis
Implement Blue Ocean Strategy to find uncontested market space
Develop a marketing plan using STP and the 4Ps
Execute strategy using SMART objectives and the Balanced Scorecard

This course includes

8.5h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
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Instructor

DJ
Dr. Joao Martins
Udemy instructor
— learners— courses — instructor rating

Dr. Joao Martins holds a PhD in Engineering and an MBA from Universidade Nova de Lisboa, with 30+ years in C-suite telecom/IT roles and current directorship at a Lisbon cybersecurity IT integrator.

Requirements

  • A laptop, phone, or pen and paper for taking notes is suggested

Who this course is for

  • Aspiring and current managers moving into strategic leadership
  • Entrepreneurs and founders needing a planning/financing roadmap

About this provider

UD
Udemy
The world's largest online learning marketplace. 65M+ students, 210,000+ courses.
4.3 trust score
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Frequently asked questions

An official MTF Institute Certificate and Student ID, issued through MTF's verification system.
Yes — Amazon, Apple, and Tesla are referenced to illustrate strategic frameworks.
It has 15 reviews at the time of review — a small but highly rated (4.8) sample.
Yes — SEO, PPC, and AI-driven personalized content are covered in the marketing module.
8.5 hours across 25 lectures and 6 sections, plus 22 downloadable resources.
Paid
$27.99 one-time · 30-day money-back guarantee
View on Udemy