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MTF Institute · on Udemy

Business Leadership & Strategic Management Executive Program

4.8(15) on Udemy·2K enrolled
All levels 8.5 hours English Executive Education
SkillsStrategic leadershipBusiness strategyEmotional intelligenceBusiness financingManagementExecutive skills

Is this course right for you?

Our take
Dr Joao Martins draws on decades of C-suite experience across four modules — strategic leadership and emotional intelligence, business architecture, financing and more.

Good for: Broad, experience-led business-leadership content at a low price.

Skip if: You expect accredited executive education or a formal credential.

The content is broad and experience-led, genuinely useful at the price. But one thing needs saying plainly, because the title invites the confusion: despite being called an 'Executive Program', this is a standard, self-paced Udemy course, not accredited executive education. If you're expecting the latter — a cohort, a recognised credential, a university name — this isn't it, and you'd want a real exec-ed programme instead.

Udemy lists a high price but it's almost always on sale for roughly $12–20 with lifetime access — wait for the discount. Treat the certificate as a learning record; the 'Executive Program' label doesn't make it a formal credential (as of 2026).

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About this course

Taught by Dr. Joao Martins (PhD in Engineering, 30+ years in C-suite telecom/IT roles), this program covers four modules: strategic leadership and emotional intelligence, business architecture and financing (from idea to funding), competitive strategy (Porter's Five Forces, Blue Ocean Strategy, business model design), and strategic marketing/digital growth. It uses real case studies (Amazon, Apple, Tesla) and includes an MTF Institute certificate and student ID alongside the Udemy certificate.

Browse all Leadership & Management courses Browse all Udemy courses

Instructor

DJ
Dr. Joao Martins
Udemy instructor

Dr. Joao Martins holds a PhD in Engineering and an MBA from Universidade Nova de Lisboa, with 30+ years in C-suite telecom/IT roles and current directorship at a Lisbon cybersecurity IT integrator.

Frequently asked questions

Be careful with the framing. Despite the 'executive program' label, this is an online course from MTF Institute, a training provider — not accredited university executive education like a business-school program. That does not make it worthless, but set expectations accordingly: it is a self-paced course teaching leadership and strategy concepts, not a credential comparable to a university executive-education certificate or an MBA module.

It is produced by MTF Institute, an online education provider that publishes business and management courses, rather than by named senior faculty at a recognised business school. The teaching is fine for learning the concepts, but if instructor pedigree and institutional prestige matter to you — as they often do in executive education — this is a provider course, not a professor-led program at an established university.

The fundamentals of leadership and strategic management: leadership styles and skills, strategic thinking and planning, decision-making, and managing teams and organisations. It is a broad conceptual grounding in how leaders set direction and run organisations, aimed at giving you the vocabulary and frameworks rather than deep, situation-specific coaching or the case-based rigour of a formal management program.

It is a course completion certificate, so treat it as a marker of effort rather than a recognised credential — it is not equivalent to an accredited executive-education or university qualification, despite the program's name. In leadership, what actually matters is demonstrated ability to lead. Use the course for the concepts; do not expect the certificate to carry the weight of formal executive education on a resume.

It is a paid course, usually available at a low price during frequent sales rather than at full list, with lifetime access. For an inexpensive introduction to leadership and strategy concepts, it is reasonable on discount — just judge it as an accessible online course rather than the premium-priced executive education its title might suggest, and keep your expectations matched to that.
Paid
Paid one-time, frequently discounted
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