Business Leadership & Strategic Management Executive Program
4.8(15) on Udemy·2K enrolled
All levels 8.5 hours English Executive Education
Our recommendation
A Udemy course (Dr Joao Martins, decades of C-suite experience) across four modules — strategic leadership and emotional intelligence, business architecture and financing, and more. Despite the 'Executive Program' name it is a standard, self-paced Udemy course, not accredited executive education — but it offers broad, experience-led business-leadership content at Udemy prices.
Good for: Broad, experience-led business-leadership content at a low price.
Less suitable if: You expect accredited executive education or a formal credential.
Requirements: None; some management context helps.
Realistic time: Several hours of video.
About this course
Taught by Dr. Joao Martins (PhD in Engineering, 30+ years in C-suite telecom/IT roles), this program covers four modules: strategic leadership and emotional intelligence, business architecture and financing (from idea to funding), competitive strategy (Porter's Five Forces, Blue Ocean Strategy, business model design), and strategic marketing/digital growth. It uses real case studies (Amazon, Apple, Tesla) and includes an MTF Institute certificate and student ID alongside the Udemy certificate.
What you'll learn
Differentiate leadership from management and apply each appropriately
Design business models using the Business Model Canvas
Apply SWOT, PESTLE, and Porter's Five Forces for competitive analysis
Implement Blue Ocean Strategy to find uncontested market space
Develop a marketing plan using STP and the 4Ps
Execute strategy using SMART objectives and the Balanced Scorecard
This course includes
8.5h
On-demand video
Yes
Certificate
Yes
Mobile access
English
Language
What it costs
Udemy lists a high price but the course is nearly always on sale for roughly $12–20 with lifetime access — wait for a discount rather than paying full price.
Comparison · LBS
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UDUdemy4.8(15)
Business Leadership & Strategic Management Executive Program
Price
Paid
$27.99 one-time · 30-day money-back guarantee
Duration
8.5 hrs
Level
All levels
Certificate
Executive Education
EDedX
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Price
Paid
MIT Sloan Executive Education · premium short course (price on application; no free audit)
You receive a Udemy completion certificate. Despite the 'Executive Program' title, this is not accredited executive education — it is a standard Udemy course, so the certificate is a learning record, not a formal credential.
Instructor
DJ
Dr. Joao Martins
Udemy instructor
Dr. Joao Martins holds a PhD in Engineering and an MBA from Universidade Nova de Lisboa, with 30+ years in C-suite telecom/IT roles and current directorship at a Lisbon cybersecurity IT integrator.
About this provider
UD
Udemy
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